Motilal Oswal Securities

Test runs on
Motilal Oswal Securities Ltd, a leading brokerage house and investment advisor, will soon launch its net trading engine.

In a span of 15 years, the firm has grown to become one of the largest institutional broking firms in India with an impressive roster of both retail and institutional clients. Not one to rest content with its success, Motilal Oswal Securities has a strategy to emerge as a front runner in the exciting world of the Internet.

Motilal Oswal, chairman and managing director, believes that the service mantra will also be the key to survival and excellence in the e-world. “E-broking or e- delivery is another channel for rendering service and it will supplement the existing business transforming it into a click-and-mortar structure.” he opines.

The company has already tested the software which will facilitate clients to trade on BSE and NSE on the same screen.

The company’s products and services on the Net will be different in terms of value added features and superior technology. The key difference will be the research reports from Inquire, its equity research division. Says Ramdeo Agrawal, joint managing director, “Identifying wealth creators is what equity research is all about and Motilal Oswal is going full throttle in the e-broking information highway with this USP for clients.”

The firm will shortly provide an on-line portfolio rating facility whereby the overall quality of portfolio registered on its site can be checked.

According to Oswal, the key areas of attention will be fresh marketing initiatives, strategic planning, brand building and innovative marketing strategies. He adds, “Wealth creation seminars and other novel practices will separate the men from the boys in this business.”