Cover Story Monday, October 30, 2000

NET TRADING

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Anand Rathi Securities

On the web shortly
Anand Rathi Securities is a new-generation securities firm (5 years old), but one of the fastest growing ones. It has four seats on BSE and one seat on NSE. The firm is today a large and established player across all business segments of retail and institutional broking, investment banking and advisory services with a highly professional and motivated team of over 200 people comprising a research wing with a team of 10 analysts tracking close to 150 companies.

The firm is known for its professional approach in the business of stock broking and recognized for its transparency and integrity. It has almost 40,000 retail customers through 75 franchisees in nearly 50 cities. On the wholesale broking front, it has relationships with close to 75 institutional investors in India and abroad. Total traded volume on BSE and NSE for FY 2000 exceeded Rs 40,000 cr.

The company took the Internet trading initiative in Sep. 2000. The site is now restricted to internal and a few existing clients and will be opened to the general public shortly.

On whether Net trading encourages speculation in the markets, says Amit Rahti, director, Says, “Net trading doesn’t really change the fundamental nature of any equity market. Greed and fear have always ruled the markets for decades and Net trading will not change that or exaggerate that to any significant extent. In fact, through real-time information dissemination, it may bring price adjustments more quickly, making the markets a little more efficient.”



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