Prabhudas Lilladher

Changing with times
Prabhudas Lilladher is a leading and reputed brokerage house and a renowned name catering to major financial institutions, corporate houses and high networth individuals. It has a large client base in the retail segment. The research-based advisory service is the strength of the organisation.

Apart from that, the company is into derivatives, IPO/book-building and depository services. Over the last 55 years in the business, the company has established an all-India network by extending franchisees all over the country.

The company is foraying into Internet trading. On the fate of traditional brokerage houses at the onset of Net trading says Dhiren Sheth, joint MD, “Change is the only constant thing in life. Those who couldn’t change in time were dinosaurs and dodos of the yesteryears. There is enough for everyone as with Net trading, the market itself is going to expand. Today,a very small percentage of the Indian population invests in equity. If we convert even 5% of the Indian population to investors, the market becomes huge. We shouldn’t forget that India can boast of having the largest middle class population. Share of click versus brick will change dramatically in the next five years and lot of consolidation will happen in the market. Those broking houses which do not change with time will fail to sustain the onslaught of changing times.”

About the future of Net trading, he adds, “It’s going to be a major success in India. One shouldn’t get disappointed if returns do not come on time. It will take a little while before we see a real turnaround. This is the right time to invest in the future — in terms of people, technology and infrastructure. With all these changes coming, investor is the actual winner.”