Geojit Securities

Strong retail presence
Geojit Securities has the distinction of being the first to commence Internet trading in the country in Feb. 2000. It is a retail stock brokerage firm catering to over 1,00,000 investors through its 50 branches across the country. All the branches are linked through VSAT and lease lines for reliable and instant connectivity. Recently, HDFC Bank and Geojit announced the launching of the order level fund transfer system for Internet trading.

The company has plans for expansion as well as a slew of new products. Retail stock broking has been Geojit’s core activity since its inception in 1987. Of a total of 80-100 crores daily turnover, around two crores constitute trades on the Internet. The company has 10,000 registered members.

The company thinks that the existing client base would be its real wealth as they are the main prospects for the future and they could be converted into Internet trading mode. Says Satish Menon, senior VP, “We were lying low as we were not confident. Now we are confident and we will go for a blast.”