infinity.com

Value additions
Infinity.com is a part of the Atul Nishar group, one of the active business houses comprising of companies like Aptech and Hexaware. The group has membership of BSE and NSE.

Infinity.com is a dominant player catering to most of the domestic mutual funds and banks and other financial institutions and large high networth clients. It offers a variety of investment products like a traditional broking company. The company is committed to provide high standards of service to its clients.

Commenting on the service issue, Sunil Sharma, VP, says, “This should be a major milestone of e-trading. Those who can deliver value-added service will be the leaders in this area of broking. Those with sufficient experince in off- line broking and with a flair for technology will be the winners. We see ourselves as such a player.”

Sharma sees a reasonably good future for e-broking but cautions, “All those who think that e-trading business will be an easy one and provides an entry to all and sundry will be in for a rude shock when they run into the actual logistics of the business.” He feels that only those who are already in the business and look at e-broking as a natural extension of their existing brick-and-mortar set-up are likely to fare well because they already are experienced in offering the requisite services and understand the retail clients psyche. “While size does matter,” avers Sharma, “ it will really be the nimbleness with which broking companies can negotiate the multiple hurdles which will doubtless emerge that will determine who gets ahead in the game.”

Sharma thinks that e-trading will comprise 5% of all the traded volumes during the first few years. The volumes will surely pick up later. Says he, “The cost of access is coming down and as issues relating to payment gateways, DPs and bandwidth get sorted out, the huge mass of retail traders — who, thus far, were largely dormant in view of problems – will be completely enabled to reach out to the markets. Such people will be the major drivers of volumes in the future. It is this mass that we are planning to tap.”