Cover Story Monday, October 30, 2000

NET TRADING

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LKP Share & Securities

Waiting in the wings
LKP Share & Securities is one of the largest brokerage houses having both BSE and NSE membership. It clocked a turnover of Rs 180 bln in FY 2000. With branches spanning over 30 locations in 9 cities, the company provides a gamut of services related to the secondary and the primary markets. LKP has a dedicated and active primary market cell with a nationwide network of more than 1000 sub-brokers and agents assisting its operations. Also, the company is empanelled with most of the domestic and foreign financial institutions. The key to the company’s success is the combined skills and expertise of its research and sales team.

The company recently tied up with TCS to secure an e-trading solution and plans to launch its e-trading wing by Dec. 2000. Opines Janak Mehta, director, on the bottlenecks of e-trading, “The present infrastructure in the country is not completely conducive for e-trading with bandwidth being the major problem.

“Second, culture is another major stumbling block in e-trading. Today, though movie tickets are freely available on the Net, how many of us have actually utilised the Net to purchase tickets? The same problem is being faced by e-trading. People are not used to the Internet as a vehicle for trading in stocks.

“However, with all the current bottlenecks that exist, we at LKP are addressing each of the issues with sincerity and hope to launch our e-trading wing minus the bugs. With us, the customer is always king.”



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