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  • Shriram Life Insurance eyes 30% business growth on digital adoption


    Shriram Life Insurance has set a target of 30% growth in overall gross premium in the current year as it drives deeper into rural markets and makes investments in digital channels to reach out to prospective customers.

    Shriram Life has well over 40% of its business stemming from rural markets, with low average ticket sizes around Rs 19,700 compared to other competitors, said MD & CEO Casparus JH Kromhout, in a release.

    Digitising sales channels is an important focus area, with adoption of app-based services surging after the onset of the pandemic. “The quick adoption of these channels tell us that digital adoption can be strong in rural areas too,” Kromhout said.

    Even as it accelerates digitisation, it would continue to utilise IRDA-authorised agents who take the company's products to the hinterlands.

    Kromhout said it would take about seven minutes for a prospect to complete the procedure digitally for a policy, and Shriram has been steadily witnessing reduction in the duration - particularly with low-risk policy holders - for sign ups.

    “Seventy per cent of our individual business comes in through the app, and not paper processes anymore,” he said.

    According to company data, Shriram Life had a 13% jump in overall gross premium collections at Rs 2343 crore in fiscal 2021-22. During the year, total new business was at Rs 1078 crore, a growth of 22%. The group has over 9 lakh policies in force.

    The company settled a total of 53,800 claims last fiscal, with the settlement ratio at 95.8%.




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Flash News 05-Aug-2022
  •  ( 16:19) Pfizer Q1 PAT tanks 83% YoY to Rs 32 cr  
  •  ( 15:49) Indices end near flat line, Nifty settles near 17,400  
  •  ( 15:13) Alkem Lab Q1 PAT slumps 72% YoY to Rs 131 cr  
  •  ( 13:34) Nifty tad above 17,400; European mrkt opens higher  
  •  ( 12:43) LIC Housing posts strong Q1 performance  
  •  ( 12:30) NSE India VIX slips nearly 2%  
  •  ( 12:29) Barometers trade with decent gains  
  •  ( 12:12) Manappuram Finance Q1 PAT drops 35% YoY to Rs 282 cr  
  •  ( 11:42) Adani Enterprises Q1 PAT jumps 73% YoY to Rs 469 cr  
  •  ( 10:43) Britannia Inds Q1 PAT down 13% YoY to Rs 337 cr  
  •  ( 10:36) Nifty above 17,440 mark, RBI hikes key rates  
  •  ( 09:54) Alembic Pharma posts dismal Q1 earnings  
  •  ( 09:34) Indices edge higher, breadth strong  
  •  ( 08:49) Asian stocks trading higher  
  •  ( 08:00) Happiest Minds launches cyber security services for healthcare  
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