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Insurance News

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(03 Jun 2024, 15:52)

Edelweiss Tokio Life Insurance rebranded as Edelweiss Life Insurance



Edelweiss Tokio Life Insurance has announced its rebranding as Edelweiss Life Insurance to underline its renewed focus on innovation, simplicity and a modern approach to insurance.

Sumit Rai, MD and CEO, Edelweiss Life Insurance said, “The industry has transformed over last 3-4 years, steered by customers’ expectations from their preferred insurer in the digital era. Customers want a greater degree of trust, transparency, simplicity, innovative offerings, and ease of access. Guided by these values, we have strategically strengthened our ecosystem to elevate customer and distributor experience. We felt it was the right time for our brand to also embrace these values. We will uphold the promises made to our customers and stay committed to protecting their dreams and aspirat...

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