Edelweiss Tokio Life Insurance has announced its rebranding as Edelweiss Life Insurance to underline its renewed focus on innovation, simplicity and a modern approach to insurance.
Sumit Rai, MD and CEO, Edelweiss Life Insurance said, “The industry has transformed over last 3-4 years, steered by customers’ expectations from their preferred insurer in the digital era. Customers want a greater degree of trust, transparency, simplicity, innovative offerings, and ease of access. Guided by these values, we have strategically strengthened our ecosystem to elevate customer and distributor experience. We felt it was the right time for our brand to also embrace these values. We will uphold the promises made to our customers and stay committed to protecting their dreams and aspirations going forward.”
“This is an important step in our business journey, one that will enhance our competitiveness in the marketplace. In case of any queries, we are available to assist our customers and partners,” Rai added.
Over the last 4 years, Edelweiss Life Insurance has reoriented its advisory approach, built insta-issuance capabilities in its customer onboarding journey, and built a unified app for creating ease of business for its distributors.
The insurer has also worked on its data and data analytics capabilities to support continued innovation. These changes have enabled the company to be nimbler in serving its customers. This transformation is reflected in the company’s refreshed logo while retaining its brand positioning of ‘Zindagi unlimited.
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