Urban Company announced InstaHelp, its quick service housekeeping vertical, crossed 50,000 daily bookings on 22 February 2026 (Approximately 51,520 bookings), marking a major milestone in the company's expansion into high-frequency home services.
Launched as a pilot in Mumbai in March 2025, InstaHelp has scaled in select micro-markets across five major metros — Mumbai, Bengaluru, Delhi NCR, Hyderabad and Pune. InstaHelp offers consumers high quality housekeeping services for tasks like cleaning, dishwashing, laundry and meal preparation, all within 10-15 minutes from the time of booking. The 50,000+ bookings milestone represents a peak day, and long-term growth will be shaped by sustained customer retention, service quality and scaling availability of professionals. While not a like-to-like comparison, Urban Company's India Consumer Services business reached the milestone of 50,000 bookings in a day approximately 6 years from the start of operations.
Commenting on the milestone, Abhiraj Singh Bhal, CEO & Co-founder, Urban Company, said “Crossing 50,000+ daily bookings reflects strong consumer demand for reliable, on-demand housekeeping services. We are investing to build a large, high-frequency category that deepens platform engagement and strengthens long-term growth with results starting to become visible with respect to improving unit economics and growing repeat usage”.