Firstsource Solutions announced the official opening of its Australia and New Zealand (ANZ) Headquarters in Melbourne, Victoria, alongside the launch of a dedicated AI Innovation Lab. This expansion aligns with the Victorian Government's Economic Growth Statement, which prioritizes digital technology as a key driver for economic and job growth.
The ANZ Headquarters will be a hub for specialist, domain-led service operations, featuring a delivery center and an AI Lab dedicated to advancing responsible AI adoption and industry innovation. This milestone strengthens Firstsource's commitment as an UnBPOᵀᴹ company—driving a bold shift from traditional outsourcing to AI-led transformation, digital talent development, and business innovation in the region.
At the heart of the new AI Innovation Lab is Firstsource relAI, a suite of AI-driven platforms and solutions designed to help businesses streamline operations, enhance customer experiences, and drive sustainable growth in a responsible and ethical manner. The lab will conduct research in AI, engineering, robotics, and digital experimentation, working closely with Victorian universities to nurture AI talent and foster industry collaborations.