The campaign will be executed over a period of two months.
Cash Ur Drive Marketing made a debut on the stock exchanges on 7 August 2025, with its shares listing at Rs 155, a 19.23% premium to the issue price of Rs 130.
The company's initial public offering (IPO), which closed on 4 August 2025, was subscribed 75.69 times. The IPO was priced within a band of Rs 123 to Rs 130 per share. The stock hit a record high of Rs 160 on 7 August 2025.
Cash Ur Drive Marketing specializes in outdoor advertising, focusing on vehicle wrap advertising as mobile billboards.
On a full-year basis, the company’s net profit jumped 91.8% to Rs 17.68 crore on a 48.6% rise in net sales to Rs 139.32 crore in FY25 over FY24.