The launch marks a significant strategic expansion for the company, best known for building India’s brandy market with icons like Mansion House and more recently, Monarch Legacy Edition, and comes on the heels of its announcement of the acquisition of Imperial Blue, the world’s third largest-selling whisky brand.

The whisky will be available in a 750 ml bottle with 42.8% of alcohol by volume (ABV) and is priced at Rs 5,200 in Maharashtra.

According to IWSR, whisky remains India’s most loved and aspirational spirits category, accounting for about 66% of total consumption in 2024. By volume, Indian whisky grew 7% year-on-year in H1 2025, crossing 130 million cases and showing continued premiumisation. Exports are expanding as well, signaling rising global interest in Indian-made whiskies and premium expression.

Amit Dahanukar, chairman and managing director, Tilaknagar Industries, said, “India’s whisky story is evolving faster than ever, with growing consumer demand for premium and luxury expressions. Seven Islands marks TI’s entry into this dynamic category, bringing together Indian craftsmanship and global expertise to create a whisky that is both distinctly Indian and globally competitive. With whisky commanding over 60% of India’s spirits market, expanding into this category was the next natural step for us.”

Sanaya Dahanukar, marketing manager, Tilaknagar Industries, said, “Seven Islands reflects our vision for House of TI, our new vertical which includes our premium portfolio and investments arm. House of TI was created to shape our premium and craft-led portfolio, beginning with Monarch Legacy Edition. With Seven Islands, we wanted to bring a new perspective and style to Indian whisky. It felt like the right way to introduce something distinctive, and a meaningful step forward for us as we expand into the whisky category.”

The company reported a 40.48% drop in consolidated net profit to Rs 52.68 crore on a 2.67% decline in revenue from operations (excluding excise duty) to Rs 398.22 crore in Q2 FY26 over Q1 FY26. On a year-on-year (YoY) basis, the company’s net profit declined 9.54%, and revenue (excluding excise duty) rose 6.23% in Q2 FY25.

Tilaknagar Industries (TI) is one of India’s leading alcoholic beverage (alcobev) companies. It is engaged in the business of manufacturing and selling Indian-made foreign liquor and its related products.