According to an exchange filing, the agreement covers a comprehensive suite of marketing services. The scope of work includes strategic enhancements, sales and marketing alignment, content and distribution expansion and operational add-ons.
The total value of the order is approximately Rs 81.40 lakh (USD 90,000) and the contract is expected to be executed over a period of one year.
The company clarified that none of its promoters or promoter group entities have any interest in Definian Data. It further confirmed that the transaction does not fall under the category of related-party transactions, in compliance with applicable regulatory norms.
Toss The Coin is a marketing consulting firm that provides customized marketing solutions, with a strong focus on B2B technology companies. Its services include go-to-market (GTM) strategy development, branding, content creation, website design, social media marketing, and customer success management.
On the financial front, the company reported a strong performance for FY25, with consolidated net profit rising 14.5% year-on-year to Rs 1.26 crore, while total revenue surged 78% YoY to Rs 8.65 crore, compared to FY24.