Pepperfry is an online marketplace provider hosting an e-commerce platform facilitating sale of home décor items and furniture to customers by third party vendors. Pepperfry had recorded a turnover of Rs 164.18 crore for FY 2025.
The proposed acquisition is subject to shareholders’ and regulatory approvals and closing conditions.
TCC Concept stated that the acquisition of Pepperfry is intended to strengthen the company’s presence in the e commerce and digital marketplace space, complementing its core focus on technology driven platforms.
By integrating Pepperfry’s established furniture and home goods marketplace with the company’s innovation and digital expertise, the company aims to enhance customer experience, create operational synergies, and unlock new growth opportunities. This acquisition is in line with the company’s vision of building scalable and technology enabled consumer platforms.
TCC Concept would acquire 95.18% stake in Pepperfry at a total cost of Rs 659.44 crore in a 100% share swap deal. The company will issue 1.18 crore equity shares under the share acquisition agreement in consideration for equity shares of Pepperfry.
Umesh Sahay, managing director, TCC Concept, said: “Pepperfry is an iconic digital-first brand that mirrors our ambition to build scaled, technology-enabled consumer platforms.
This acquisition aligns with TCC’s roadmap to deepen our presence in high-engagement categories and unlock operational synergies across product development, data and supply chain. Our immediate priority is to invest to expand assortment, aid global expansion, improve speed and enhance the omnichannel experience.”
TCC Concept is a technology-driven company operating within the commercial real estate sector, offering innovative services such as commercial space aggregation, AI-powered sales funnel optimisation and tailored enterprise solutions. Its diverse portfolio includes ventures like Brantford India for property aggregation, AltRr for AI-based real estate platforms and NES Data for eco-friendly data centers.
The company’s consolidated net profit jumped 73.5% to Rs 9.42 crore on 87.2% increase in net sales to Rs 22.11 crore in Q1 FY26 over Q1 FY25.
The scrip rose 0.09% to currently trade at Rs 618.70 on the BSE.