The new store, inaugurated on Monday, 22 September 2025, is located at Mansata Chowk on Gondal Road, Rajkot – 360004.
Umiya Mobile operates in the multi-brand retail sector, specializing in smartphones, mobile accessories, and consumer durable electronics. Its portfolio spans leading global brands such as Apple, Samsung, Realme, Xiaomi, Oppo, Vivo, Motorola, Google Pixel, and Infinix. The company also sells a wide range of consumer electronics, including smart TVs, air conditioners, refrigerators, and coolers, from brands like Sony, LG, Panasonic, and Godrej. As of 31 March 2025, it employed around 127 people.
For FY25, the company reported revenue from operations of Rs 601.16 crore and a net profit of Rs 5.66 crore. The SME stock debuted on the BSE on 4 August 2025 at Rs 69, a premium of 4.55% over its IPO price of Rs 66. Umiya Mobile’s IPO, subscribed 2.48 times, comprised a fresh issue of 37.7 lakh equity shares. Post-issue, promoter shareholding was diluted to 73.49% from 100%. Proceeds from the issue were earmarked for repayment of borrowings and general corporate purposes.