The launch of these cinemas aligns with its strategy of screen roll in key markets targeting new demographics. The company continues to consolidate its presence in Western India with 345 screens in 76 properties and 138 screens in 36 properties in Eastern India.
The new 6-screen multiplex, Maison INOX is a luxury boutique property at Jio World Centre, Bandra Kurla Complex. The cinema with a seating capacity of 790 audiences includes 2 Insignia screens, 1 IMAX screen and 3 regular screens. In the state of Maharashtra, PVR INOX has presence across 15 cities with a screen portfolio of 260 screens in 53 properties.
The 4-screen multiplex located at Utkal Kanika Galleria Mall, Bhubaneswar is the first cinema in the city featuring all 4K Laser screens. It has a total seating capacity of 682 audiences featuring comfortable plush last row recliners and equipped with the best-in-class theatrical solutions including 4K Laser projection, Dolby 7.1 immersive audio and Next-Gen 3D screens. In the state of Odisha, PVR INOX has presence across in the cities of Bhubaneswar, Cuttack and Rourkela with a screen portfolio of 29 screens in 7 properties.
Ajay Bijli, managing director, PVR INOX, said, “Right at the start of the festive season with a robust content line up, we are proud to open 10 screens in two different regions of our country with their unique set of audiences.
PVR INOX strives to develop cinemas as social spaces and ideal out-of-home entertainment destinations with a view to make them more experiential and immersive to meet the growing aspirations of consumers with their unique movie going preferences.”
PVR INOX is the largest film exhibition company in India with 1711 screens across 359 properties in 114 cities (India and Sri Lanka).
The scrip had declined 1.80% to end at Rs 1637.15 on the BSE today.