Kotak Mahindra Life Insurance Company on February 12, 2024 launched a digital centric campaign for Guaranteed Wealth Builder Plans (GWBP). The campaign showcases the range of reliable investment options offered by Kotak Life Insurance.

Its objective is to tackle the primary concerns of consumers regarding investments, particularly addressing uncertainties surrounding returns and emphasizing the importance of investing in tax-efficient instruments.

These wealth builder plans aim to assist customers in their wealth creation endeavors and are crafted to provide assured returns. It serves as a reassuring solution for customers at a time marked by uncertainty such as market fluctuations, health concerns and job insecurity. The company also highlights the tax advantages associated with these plans.

Subhasis Ghosh, Joint President, Kotak Mahindra Life Insurance said, “Our campaign aims to empower individuals to make informed decisions and secure their financial future through the bouquet of the Guaranteed Wealth Builder Plans (GWBPs). These plans assure investors of fixed returns, thereby providing steady financial growth. Recognizing the importance of financial certainty, GWBPs enable investors to strategize and budget their finances confidently, a crucial aspect given that economic uncertainties are common."

Ankit Mathur, Group Creative Director, Grey Group, said, “With Kotak Guaranteed Wealth Builder Plans, we had the unique opportunity to combat two of the biggest concerns consumers have in regards to their investments– the uncertainty of returns and the need to invest in tax-efficient instruments. We created two films that voice out the internal thoughts of our audience in a light-hearted way."

Kotak Life’s guaranteed wealth builder plans encompass with, Fixed and predictable returns - allowing investors to plan and budget their finances with more certainty. Long-term financial planning - Knowing the expected returns can benefit long-term financial planning and goal setting. Protection from market fluctuations - Investors in this plans are shielded from the fluctuations and uncertainties of the financial markets, making them a suitable option for those seeking stability. Encouraging financial discipline - Investing in plans with a fixed return can encourage financial discipline and regular contributions, fostering a savings habit. Designed for long-term investment - Guaranteed wealth plans are often designed for long-term investment, making them suitable for individuals with a long-term financial horizon, such as retirement planning, a child’s education, etc. Tax exemption - These plans offer exemptions on the premium one pays and tax-free returns for premiums up to Rs 5 lakh.