SBI Mutual Fund, in partnership with State Bank of India, has launched the JanNivesh SIP, a program designed to broaden access to mutual fund investments. The initiative features a Systematic Investment Plan (SIP) option starting at Rs 250.
JanNivesh SIP provides flexible investment options, including daily, weekly, and monthly SIPs. This structure aims to accommodate various income levels and investment preferences.
The program targets a diverse investor base, including first-time participants, small savers, individuals in rural, semi-urban, and urban areas, digitally-inclined urban investors, self-employed individuals, and technology-literate investors.
JanNivesh SIP will be accessible through the SBI YONO platform and via partnerships with fintech platforms such as Paytm, Groww, and Zerodha.
The initiative aims to encourage consistent investment practices and long-term wealth accumulation through a cost-effective investment model.