Affle 3I, formerly Affle (India), is a global consumer intelligence and adtech platform focused on delivering consumer conversions through its proprietary cost per converted user (CPCU) model. The company enables advertisers to acquire, engage, and retain consumers by driving measurable outcomes such as app installs, transactions, and subscriptions. Its business is entirely digital-first, with 100% of FY2025 revenue generated from mobile advertising via its consumer platform.
Affle operates across 130+ countries, with four offices in India and 13 overseas. Its customer base primarily comprises B2C companies, either directly or through agencies, spanning verticals such as e-commerce, fintech, FMCG, foodtech, gaming, healthtech, hospitality, travel, edtech, entertainment, and government services.
Affle relies on third-party integrations with independent platforms such as Appsflyer and Adjust so that advertisers get tr...