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13-Jan-2026

Media & Cable TV Industry Poised for Consolidation-Led Growth Amid Rising TV Penetration

Favourable industry dynamics driven by digitisation, consolidation of organised players, rising household incomes and sustained relevance of television are expanding the addressable TV market and supporting long-term sector growth.


'GTPL Hathway disclosed a presentation that focuses on the trends in media industry.

The industry dynamics favouring market consolidation in favour of organised players involves MSO registration cancellation as well as shift from unorganised players presenting opportunity for further 40 million households.

The total TV households that can be targeted are 180 million households. The company’s cable subscribers are 9.40 million. Natural growth from TV dark households buying a TV with rise in income has reached 70 to 80 million households. The shift of DTH viewers to cable TV since quality of broadcast and number of channels offered have become at par post digitisation is 60 million households.

TV subscription in the company’s target domain will continue to exhibit healthy growth driving overall operational and financial performance. Total TV subscriptions is expected to grow to 214 million by 2030, driven by a rising number of Indian households and increasing per ca...



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