'Mini Diamonds (India) announced that its wholly owned subsidiary, Namra Jewels, will officially launch its exclusive e-commerce platform — www.namrajewels.com — on Monday, 4 August 2025. This strategic digital initiative marks a significant step in expanding MDIL's
presence in the direct-to-consumer retail segment for lab-grown diamond jewelry.
The launch of NamraJewels.com is expected to complement MDIL's existing retail and distribution channels, while also contributing to improved margins and long-term profitability by leveraging the operational efficiencies of digital commerce. '
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