Berger Paints India Ltd

At the heart of Berger Paints' enduring success lies a single-minded commitment: to deliver a differentiated and superior experience to our customers."

Every privilege carries with it the weight of purpose.

As I take on the role of Chairman of Berger Paints, I am deeply aware of the responsibility that comes with leading a Company steeped in a legacy that spans over a century. It is a legacy built not just on business success, but on a commitment to quality, innovation, and a relentless focus on our customers.

I extend my sincere gratitude to Mr Kuldip Singh Dhingra and Mr Gurbachan Singh Dhingra for their invaluable contributions to the growth of our Company. Their wisdom and vision have been instrumental in shaping Berger Paints into a formidable force, both nationally and globally. It is a privilege to build upon their legacy as we chart the path ahead.

At the heart of Berger Paints' enduring success lies a single-minded commitment: to deliver a differentiated and superior experience to our customers. This is not a one-time exercise but a continuous endeavour grounded in research, innovation, and execution. Our deep dives into understanding customer needs, supported by robust market research and insights, have consistently helped us develop high-quality, value-driven solutions. Every offering we take to the market is backed by intensive R&D, quality control, and long-term investments in our people, processes, and partnerships.

Our products reflect not just craftsmanship, but care-solutions that deliver consistently on performance, reliability and aesthetics. But it is not just about what we offer, it is also about how we deliver it, with tailor-made services, responsive systems, and a customer-first approach at every touchpoint.

The result is that we have been steadily maintaining our position among the top two paint companies in India, fourth-largest paint company in Asia and seventh-largest decorative paint company in the world. We are also the second-largest player in the decorative paints business in India.

Our growth truly began when we embedded innovation into our DNA.

In the mid-90s, we introduced the pioneering Colorbank system, transforming customer choice with virtually unlimited shades. We did not stop there. In the early 2000s, we launched Easy Clean and WeatherCoat Anti Dustt, both rooted in genuine consumer insights and needs. In 2015, we redefined the painting experience altogether with our Express Painting service, which brought speed, cleanliness, and professionalism to a highly unorganised sector.

We continue to innovate with products like Roof Kool & Seal, Tank Kool, and Berger WeatherCoat Anti Dustt Kool launched last year. These are solutions designed to address challenges unique to the Indian climate and built environment. These products go beyond aesthetics; they deliver functional benefits like temperature reduction, water-proofing, and dust resistance.

In the decorative segment, our innovative product portfolio is designed to elevate every space with unmatched aesthetics while ensuring effortless maintenance.

From luxurious interior finishes that enhance the beauty and character of walls, to advanced formulations that simplify upkeep, our solutions cater to the evolving tastes and lifestyles of modern consumers. Our exterior paint range is equally advanced—crafted to not only enhance curb appeal but also shield walls from the harsh effects of dust, heat, and rain. With long-lasting protection and vibrant finishes, our products help preserve the beauty of homes and buildings for years.

We are constantly developing new solutions and enhancing existing ones. From wall art and anti-dust paints to elastomeric coatings that seal cracks and cooling paints that reduce indoor temperature, our portfolio is rich in consumer-centric innovation.

In the Auto, General Industrial and Powder Coatings categories, we have introduced new-generation CED coatings (tin-free), Direct-to-Metal solutions, Monocoat systems for 2W/EV OEMs, and soft-feel powder coatings for decorative applications. These offerings elevate the customer experience while meeting stringent ndustrial standards.

In Protective Coatings, we are the market leaders in India and our innovations include wet surface epoxy coatings, solventless strong chemical resistant tank wash, and thermo- ndicative paints. Internationally, our UK operations recently launched a building insulation and renovation system to reduce heating costs and labour dependency, aligned with the country's energy-efficiency goals. We take pride in the fact that our innovations are often emulated, and we see that as a motivation to stay ahead.

Every such product launch reaffirms a simple truth: that real, lasting innovation begins by listening to the customer. Our ability to consistently put the customer at the centre of our innovation cycle has helped us emerge as a leader in the domestic paint and coatings industry.

We have always believed that competition is a necessary catalyst, it pushes the industry to evolve, become more efficient, and better serve customers. For us, however, growth has never been about shortcuts or short-term gains. We have never chased market share with unsustainable discounts or gimmicks. Our focus has always been on longterm value creation, building structures of confidence, systems of reliability, and a reputation grounded in integrity.

Over the years, we have built capabilities that many others have followed—like our early investments in tinting machines or launching the home painting service called Express Painting. But more than being first, we have been focused on being right, making thoughtful decisions, upholding core values, and consistently delivering on our promises. Our suppliers know we are dependable; our customers know we are responsive. This ecosystem of trust and continuity, combined with technology and innovation, has been the cornerstone of our journey.

Our strategic focus remains clear: to stay closely aligned with our customers' evolving needs, and to ensure our teams are fully equipped, empowered, and motivated to meet those needs with speed, agility, and excellence. At every step of the value chain, we are working to enhance stakeholder value, whether through better processes, better products, or better service.

Technology plays a pivotal role here. Pragmatic innovation in form, function, and process is a Berger hallmark; something we continuously strive to build upon. It's this spirit of continuous improvement that sets us apart and enables us to deliver sustained performance.

The competitive landscape has intensified in recent years with the entry of new players backed by significant financial resources. Yet, Berger Paints stands resilient and confident, anchored by its expansive nationwide presence, enduring relationship with channel partners and the influencer community, and the unwavering trust of customers built over a century. These foundational strengths give us a distinct advantage and position us well to not only withstand market challenges, but to further consolidate and enhance our leadership in the industry.

FY 2024-25 saw us expand our offerings in Construction Chemicals and Wood Coatings, and many of these products are set to scale significantly in the coming years. We are also re-examining opportunities in our traditional core segments, where we see untapped potential for value enhancement.

In addition, we are overhauling our CRM and customer service operations to match the scale and complexity of our expanding business. Improving turn-around-time (TAT), digitising customer interfaces, and building scalable systems are key to this transformation.

Sustainability is not an obligation at Berger Paints - it is a core part of our identity.

We believe that responsible business and smart business are not mutually exclusive. Our energy conservation measures, from solar power installations and energy-efficient machinery to emission control and water recycling, are designed to reduce our carbon footprint while improving operational efficiency.

Hundreds of such initiatives run simultaneously across our operations, and a central committee actively monitors their implementation and progress. From reusing billets in reactors to recycling containers and reducing dependency on virgin resources, we are taking tangible, practical steps to become a low- impact company.

Our commitment extends to people as well. Berger iTrain, our flagship skill development program launched in 2014, has trained thousands of painters in modern techniques of painting, polishing, and waterproofing. This initiative promotes sustainable livelihoods and also supports the national Skill India Mission by building a future-ready, employable workforce.

We also invest in our local environments, supporting the communities around our factories and creating green, liveable surroundings. As a company that deals in colour, aesthetics, and protection — we see sustainability as a natural extension of our purpose: to make the environment better.

Our long-term vision is to be ‘the most admired Indian Paint & Coating Solutions company with globally recognised innovations & competencies'.

To that end, our strategy remains centred around a singular mission: to maximise shareholder value by consistently delivering high-impact solutions to our customers, achieving industry-leading performance benchmarks, and fostering an agile, dynamic, and empowered workforce.

As we step into the future, we carry forward the strengths that have brought us this far—innovation, customer focus, ethical practices, and sustainable growth.

But we also embrace change. The world around us is evolving rapidly — consumer expectations, environmental imperatives, technological disruptions. At Berger Paints, we are not just adapting to this change — we are preparing to lead it.

We will continue to listen closely to our customers, learn from global trends, and lead with humility, purpose, and determination. Whether through digital transformation, sustainable practices, product innovation, or market expansion — we will continue to raise the bar for ourselves and our industry.

In closing, I want to express my sincere gratitude to our employees, business partners, suppliers, customers, and shareholders. Your trust, support, and belief in our vision continue to be our greatest strength.

We look forward to walking this journey of excellence with you.

Warm regards,