MD
We have grown stronger, better equipped and more confident to help shape the future of
the Media and Entertainment industry nationwide. This has happened, because we moved
forward with a conviction in inspired leadership.
Leadership is often misunderstood as being ahead of others. To me, it is first about
being ahead of ourselves, fighting the odds, challenging conventions and doing things that
we did not think were possible. Leadership is not a static process, but involves dynamic
thinking and decisive action. The transformation, however, needs to surpass the speed of
change in the external environment. Only then can leadership be sustained. This is what we
consider our biggest challenge.
In a constantly evolving Media and Entertainment industry we continually need to align
our business with technology breakthroughs, leverage the emerging market niches that are
opening up as a result and respond to the aspirations of a new family of viewers with
speed and efficacy. The outlook on the world economy is looking up as most economies are
on the way to recovery while India continues to be the focal point for innovation and
investments in the Media & Entertainment sector.
PricewaterhouseCoopers (PwC) in a media outlook report released in July, 2011 stated
that, "The next five years will see digital technologies increase their influence
across the industry and rapid change in technologies and consumer behavior will continue
across all media and entertainment segments. However, the pace of change will continue to
be slower in India as compared to other territories."
The television industry is expected to grow by 12.9 per cent cumulatively over 2009-14,
according to PricewaterhouseCoopers (PwC). The industry grew by 15.5 per cent in 2010 and
is slated to register a growth rate of 13 per cent in 2012. TV will remain the highest
grosser of revenues and is expected to corner 45.7 per cent of the total ad pie this year,
a further rise from 44.5 per cent in 2010.
The thrust on transparency in corporate governance and empowerment of people at all
levels will remain a constant endeavor at Sanguine. I would like to take this opportunity
to thank all members of our corporate family for their continuous encouragement and
support. We will do everything possible to live up to your expectations.
sd/-
Kumar Raichand Madan
Managing Director