Dear Shareholders
The world with its ever-confusing phenomenon, keeps rotating providing
challenging tasks to humans to sustain themselves effectively without being derailed. The
business sphere has undergone a drastic transition due to certain political and social
issues too. On behalf of Sheetal Cool Products Limited I feel proud to say that it has
competently overcome with the help of everyone beginning from the labourers to the
administrative heads the hurdles that have been shaking the whole world. The company has
been prompt enough to reach to its customers with the needs of the day like milk, milk
products and other food sources etc. in spite of having a lot of restrictions related to
lockdown and other social distance issues to bring a brightening hope for a better life.
Initiating innovative approach towards the marketing using the latest
technology available, adapting the necessary transformations, sustaining the quality of
the products with hygiene, superiority and accessibility and collaborating with many
online market agencies like Amazon, Flipkart, Big Basket etc. , Sheetal has contributed
its better part to the surviving humanity to move on with confidence. We too have
experienced the warmth of people's appreciation on our effort to be a helping hand for the
weak and downtrodden through our CSR activity wing, DJBS, that regularly organises various
social welfare activities like hunger relief projects, medical assistance providing semi
ventilators, oxygen cylinders, medicines, free medical check ups and treatment, ambulance
service, blood donation camp, eye donation projects, etc., environmental promotion
activities like tree plantation, garden maintenance and religious obligations like
installing the idols, and so on.
The franchisee system that includes various sections of Sheetal
parlours has been one of the concentrated area through which Sheetal business could
flourish out to people of various cities. The resolution has been passed to set at least
100 parlours every year, availing various Sheetal products that expands in eight various
categories. The policy of garden parlours were initiated with the intention of maintaining
the municipal gardens at various municipalities and municipal corporations at free of
cost. Mission 250 was set forth to reach out Sheetal products to the nook and corner of
250km circumference of the corporate office at Amreli.
Our success reconceive how we interact and interrelate with consumers,
customers and the nodes that work as our chanel partners. The future plans completely
dwell on expanding the strength of effective and multi talented channel partners who play
vital role in the smooth and progressive momentum of a fast growing food industry. We
never stop innovation. A well set Research and Development team is always on toes to bring
out something unique and mind blowing output in the form of the favourite flavours of
people to cherish their valuable moments in life.
It's true that there has been a number of organisations that work for
the welfare and upliftment of the women who have been suppressed by the distinguished
socio-cultural impacts. The reality scares if we recognize this negativity to its real
sense even now in the interior, remote villages of the globe. Sheetal concedes the
responsibility to handle the situation nearby its existence by promoting women empowerment
opportunities in the company and we are glad to announce that approximately eighty percent
of our workforce consists women. We feel content and obliged to see the joy deriving from
their self reliant attitude that helps them to raise their head always throughout their
life.
Satisfaction, we ought to have at present, is derived when our desires,
expectations and goals get identified with the reality of day-to-day life. If acceptance
of reality through a positive approach governs us, we can, now and here, enjoy
satisfaction in its fullness along with joy and bliss. Satisfaction doesn't become a
barrier for further progress, but it helps one to achieve better and higher ends with
absolute confirmation and determination. We Sheetal family march ahead towards our Vision
2030 with such confirmation and determination light up the world with all the possible
measures that we are capable of.
Mr. Bhupatbhai Bhuva
Managing Director