Dear Shareholders,
The brand Fresh Choice has and will continue to have a very unique model which is to
operate company owned retail stores in different formats that cater to a diverse
demographic offering a wide range of product categories such as bakery products,
savouries, desserts, cakes and beverages. Fresh Choice is also a market leader in the
breads, buns and rusk categories in the state of Andhra Pradesh. Having established a
robust distribution channel, Fresh Choice products are available in over 10000 outlets
(modern trade and general trade included) across 10 districts of Northern and Coastal
Andhra.
Currently, under the Fresh Choice brand, there are 18 company owned and company
operated stores. These outlets are mostly located in major Tier- II and Tier- III towns
across 10 districts of AP and a few stores are located in Hyderabad, TG. The plan for
FY24-25 is to open 7 new outlets and renovate 3 existing outlets. The outlets have been
classified into 3 formats based on the product type, customer base and size of the outlet.
We believe this step will help us in connecting to our customers better and serve to their
needs. Also, this financial year we were able to successfully commission our third
manufacturing unit in Peddapuram, AP. This state- of-the-art unit will help widen our
distribution network in the product categories of bread, buns, rusk, cookies and cakes.
The annual capacity of the semi-automated plant will be around 1100 metric tonnes which
would translate to around 25cr net sales annually.
The aim is to increase our topline by a significant 25% in FY24-25 Y-o-Y and the
investments gone into commissioning the Peddapuram unit and opening of new outlets will
help in achieving that growth target.
Kalidindi Aditya Vissam
Managing Director.