MD & CEO's Note
Dear Stakeholders,
Growth Thrives on Strategy and Execution
Looking back at the past year, I take immense pride in sharing our progress and
achievements that have marked our journey towards responsible growth. India remains a land
of boundless opportunities, where rising aspirations for homeownership and increasing
financial inclusion are shaping the affordable housing finance sector. As a company
committed to making homeownership accessible to underserved communities, we have
reinforced our foundation by fostering trust, driving efficiency, and creating meaningful
impact.
India - A Rising Growth Opportunity
India is firmly positioned as one of the world's most promising growth markets. With
projected GDP growth of 6.8% in 2024-25 and private consumption doubling to USD 2.1 Tn in
2024 since 2013, the country continues to demonstrate strong and sustained domestic
demand. By 2030, per capita income in India is expected to exceed USD 4,000, while the
number of individuals earning over USD 10,000 annually could triple to 165 Mn, marking a
significant expansion of the middle class. Despite this progress, India's mortgage-to-GDP
ratio stood at just 12.3% in 202223, significantly lower than global benchmarks where
ratios range from 20% in emerging economies to as high as 65% in developed markets. This
wide gap highlights the significant untapped opportunity for institutions to deepen credit
access and accelerate the country's journey towards broader financial empowerment.
The ratio is projected to rise driven by improving access to credit, greater financial
inclusion, and targeted policy support. As the nation advances, structural reforms,
digital advancements, and a thriving entrepreneurial ecosystem are unlocking fresh
opportunities across sectors. With rising credit penetration and expanding mortgage
adoption, the financial services sector is primed for substantial growth, creating a
dynamic environment for opportunity.
Unlocking Potential in the Affordable Housing Market
Demand for affordable housing finance continues to accelerate across Tier II, Tier III,
and fast-growing micro-markets. Rising disposable incomes, driven by expanding job
opportunities in sectors like IT, service, manufacturing, and e-commerce, are reshaping
consumer aspirations in these regions. At the same time, government initiatives such as
PMAY and infrastructure push through Smart Cities, Bharatmala, and UDAN are enhancing
livability. In line with this focus, the Union Budget 202526 allocated Rs.19,794 Crs
towards the Pradhan Mantri Awas Yojana (PMAY). As of March 2025, a cumulative target of
3.79 Crs houses has been allotted under PMAY, with 2.72 Crs already completed,
demonstrating progress towards inclusive housing development.
Building on this momentum, with deep market penetration, a sturdy branch-led
distribution model, and a digital-first engagement approach, we are closing credit gaps
and enabling families to realise their homeownership dreams. This integrated approach
allows us to effectively bridge credit gaps for LIG and MIG customers, helping families in
India's growing cities achieve their dream of owning a home.
We remain committed to resilience and disciplined execution, ensuring strong financial
and operational performance. This year, our Assets Under Management (AUM) expanded by 35%
YoY to ' 8,189 Crs, fuelled by a disbursements reaching ' 3,355 Crs, indicating our
deepening market position and customer-first approach. We continue to maintain our focus
on profitability, with PAT reaching ' 378 Crs. Amid evolving macroeconomic conditions, we
are strategically positioned with strong liquidity, backed by recent equity raises and an
upgrade in our ratings.
To achieve this, we have identified key strategic priorities:
Expanding Strategically for Deeper Market Penetration
Strengthening our presence in existing markets remains a priority. We aim to deepen
penetration by expanding across 15 states and utilising our branch network. During the
year, we added 43 new branches, with a vision to add around 40 to 45 branches annually
over the next few years, to ensure consistent and scalable growth. By doing so, we aim to
enhance accessibility, optimise branch efficiency, and cater to the growing demand for
affordable housing finance. This ensures we maximise customer reach, drive operational
efficiency, and strengthen our presence in key geographies, while maintaining strong asset
quality.
Utilising Technology for Scalable Growth
Technology is one of the key driving forces behind our operational efficiency and
customer engagement. We have made significant strides in digital transformation,
integrating robust credit assessment, automation, and data-driven intelligence to
streamline loan origination, underwriting, and risk management. Our current digital
ecosystem, which includes five mobile apps and Salesforce, which acts as Loan Origination
System and CRM. This has helped us streamline operations and improve customer engagement
over the years. We will continue to invest in automation, advanced analytics, and secured
digital platforms, all of which are transforming the way we do business. As we expand our
data-driven insights and automation, we will continue to focus on refining the customer
experience, improving risk frameworks, and driving operational efficiency.
Redefining Customer Experience with a Relationship-First Approach
A customer-first mindset is embedded in our business model, shaping every interaction
and decision we make. Our employees are more than service providers; they are trusted
advisors and brand ambassadors, ensuring every customer receives guidance and support
throughout their homeownership journey. With 99% of our loans sourced directly, we have
cultivated a relationship- driven approach that fosters trust, transparency, and long-term
engagement. Furthermore, our branch-led approach deepens local engagement, particularly in
Tier II and III cities, where personalised support and financial literacy are critical to
enabling homeownership.
In addition, we continuously invest in customer education, raising awareness and
strengthening our brand's credibility. Through localised campaigns, digital engagement,
and community-led initiatives, we strive to forge deeper connections with our customers.
Moreover, by promoting responsible lending, fostering transparent policies, and engaging
proactively, we continue to strengthen relationships and drive long-term financial
inclusion.
Reinforcing Risk Intelligence through Innovation and Analytics
Effective risk management has been fundamental to our success.
By integrating Credit Assessment, Scorecards, Business Rule Engine, and real-time risk
analytics, we continuously refine our underwriting standards. A sharp, data-driven
approach helps us sustain a low NPA ratio and a well-diversified portfolio. As we grow, we
will refine our risk frameworks even further, improving asset quality and financial
endurance.
Championing Responsible and Sustainable Growth
True growth goes beyond scale. It must be responsible, inclusive, and transformative.
This year, we are embedding sustainability deeper into our strategic core by formalising
our ESG framework, while aligning with global best practices. Our approach to financial
inclusion, workforce diversity, and responsible lending underscores our broader ambition
to create a lasting positive impact on society.
As we advance, we will continue integrating ESG principles, ensuring our progress
uplifts both our stakeholders and the communities we serve.
Looking Ahead
With India's growth story gaining momentum, we are strategically positioned to tap into
the vast opportunities emerging in the affordable housing finance sector. Backed by the
sector's long-term potential and supportive policy environment, we continue to expand our
footprint through focussed branch expansion and deeper market penetration. At the same
time, we are leveraging technology to enhance productivity, streamline operations, and
deliver a more seamless customer experience. Guided by our core growth pillars, we remain
committed to building a scalable, agile, and future-ready organisation that meets the
evolving needs of aspiring homeowners across India.
I extend my heartfelt gratitude to our Board members, Regulators, Shareholders,
Customers, and Employees, for their support and trust in our journey. Together, we will
continue to shape the future of housing finance, building lasting value for all.
Warm Regards,
Rupinder Singh
Managing Director & CEO.