Dear Stakeholders,
Greetings from Manpasand Beverages Limited!
I would like to take this opportunity to extend our gratitude to you, for lending your
rock solid support to the Company during these challenging times.
In the 21- year history of the Company's existence, we have weathered various storms
and have managed to successfully steer clear and come out stronger and more confident.
We are in the midst of another challenge and we are confident that we will certainly
navigate through this situation just as we have positively traversed through various
challenging moments in the past.
In our journey so far, we have always believed in taking the road less travelled by
working towards understanding consumer preferences, identifying niches and occupying them
with appropriate products, that are bound to resonate with our health conscious customers.
While we are not immune to the stock market volatility, for the first time after going
public, we have faced stock market instability. In these testing times, our confidence in
the company and in our stakeholders has grown greater and more resolute.
Our growth plans will not be deterred and impacted with this temporary setback and we
will continue to focus on strengthening our market position, raising the profile of brands
and investing in effective sales and supply chain.
It gives me great pride to announce that as per a recent data shared by Nielsen based
on MAT March 2018, your Company's flagship brand 'Mango Sip' has emerged as the third
largest mango drink brand in the modern trade segment. Better consumer schemes and value
for money proposition helped Mango Sip bag the slot
Rome wasn't built in a day and neither was Manpas and.
It has taken years of hard work, research and conviction to get here.
Last year your Company entered into a joint distribution agreement with Parle Products
Pvt. Ltd. to expand our respective products availability in the rural and urban markets.
This tie-up was successfully piloted in West Bengal and is now operational in the entire
Eastern zone of India and in Gujarat This is a monumental and first-of-its-kind
development in the FMCG industry as a mutually beneficial arrangement in the interest of
incremental business for both Companies. I am glad to share that gradually your Company
and PPPL will expand this association to Pan India in the coming months. This exclusive
ten - year joint distribution arrangement with PPPL, coupled with accelerated growth
plans, will help your Company expand its market base by ten folds as this association
gives Manpas and access to Parle's largest distribution network of 60 lakh retail outlets
and 10,000 distributors in India.
To meet the demand from the expanded distribution network and for expansion into newer
markets, your Company invested into four new facilities. With the current six fully
functional facilities, and after the commissioning of the four new facilities, the total
production capacity of your company will rise to 3.5 lakh cases per day. Out of the four
new facilities, the third facility in Vadodara is already operational; the installation
work at Varanasi's second facility and the construction work at Sri City are nearing
completion. The ground breaking ceremony of the location for the fourth plant at Khurda in
Odisha was also recently done.
Besides expansion across the country, your Company is also looking to expand into other
countries including those served by global beverage giants as, globally, consumers are
shifting to health focused beverages and the market is growing exponentially. Your Company
intends to tap the lucrative markets of other countries in the Indian subcontinent, and
gradually move to the distant markets of Southeast Asia and Africa.
Your Company is also working on expanding its product portfolio to include unique
products according to the purchase behavior of the target markets. In recent times, the
consumers have become health conscious and are moving towards a healthier lifestyle. Your
Company has identified huge potential in this consumer lifestyle shift and is looking to
expand its portfolio by venturing into some interesting and unconventional categories like
milk based products, protein based drinks and fruit based sugar free & glucose drinks.
This will help the Company to enter new horizons and cater to these new consumer segments.
Rome wasn't built in a day and neitherwas Manpasand. It has taken years of hard work,
research and conviction to get here. The Company's foundation rests on its strong ethos
and team of dedicated employees. Our employees have been a source of inspiration,
creativity, and motivation that has kept this Company thriving. I would like to take this
opportunity to thank all our employees for their contribution in making Manpasand
Beverages a formidable Indian beverage manufacturer.
We assure you that, as a cohesive team, we will continue to 'Deliver Value' and in the
process 'Create Value' as well as 'Strong Equity' in the market by focusing on segments
which have been hitherto ignored by big players.
We will continue to seize every opportunity to grow, develop and fulfil the hopes and
expectations of our stakeholders and ourfellow Indians.
Jai Hind,
Dhirendra Singh
Chairman & Managing Director