Prime Fresh Ltd

Sustainability, Equality & Opportunity for All

Dear Stake Holders,

Today, we celebrate not only the achievements of our company but also the incredible journey we have undertaken together in the agriculture sector, particularly in the Agriculture supply chain ecosystem and distribution of fruits and vegetables. I am thrilled to have the opportunity to share with you our journey, achievements, and aspirations in the realm of agriculture, specifically within the fruits and vegetables supply chain and third-party logistics (3PL) services.

Vision and Mission:

As the chairman of Prime Fresh, I am proud to lead an organization that is deeply committed towards building a sustainable future. Our commitment to excellence in agriculture is at the heart of everything we do. Our mission has always been to provide high-quality, nutritious, and safe fruits vegetables to customers, while promoting sustainable farming practices that protect our environment and support our communities.

We are working closely with our growers to implement sustainable farming practices. By promoting organic farming, reducing chemical use, and supporting water conservation initiatives, we are helping to protect the ecosystems in which we operate. Our commitment to sustainability also extends to our packaging solutions, where we are exploring biodegradable and recyclable materials to minimize waste.

Journey and Milestones:

Over the past 17 years, we have achieved remarkable growth and success. Our crop knowledge, geographical reach and operational excellence, coupled with a passionate team, has allowed us to expand our product range and improve the quality of our supply each time.

Over the period, we have consciously invested in state-of-the-art facilities, technology, infrastructure and rigorous quality control processes to ensure that our products meet the highest standards. Setting up Permanent as well as Seasonal Collection centres (CC) and Distribution Centres (DC), has been our priority to cater each customer segment meeting their requirements timely. These investments have not only increased our productivity but have also ensured that the fruits and vegetables reach customers in the freshest and safest condition possible. As on date, company has 16+ seasonal and full-time collection centres and 7 distributions centres across Gujarat, Maharashtra, Rajasthan, Hyderabad, Kolkata and Delhi for various FnV produces. Our partnerships with local farmers have strengthened our supply chain and supported the communities in which we operate. We are proud to say that our company has become a trusted name across the FNV supply chain.

Our success is rooted in the hard work and dedication of our team, our farmers, agronomists, and field team. Your relentless efforts ensure that we procure and supply the finest fruits and vegetables. Your knowledge and expertise are the backbone of our company, and I extend my deepest gratitude to each one of you.

Challenges and Resilience:

The journey has not been without challenges. Over the past year, we have faced numerous challenges, from unpredictable weather patterns to evolving market demands to ever changing socio economic scenarios. However, our resilience and unwavering commitment to our core values have enabled us to overcome these obstacles. We have not only sustained our operations but also achieved significant growth.

Future Plans and Innovations:

As we look to the future, we are excited about the opportunities that lie ahead. The demand for fresh, nutritious, and sustainably grown fruits and vegetables continues to rise. We are poised to meet this demand by expanding our operations, entering new markets, and strengthening our partnerships and collaborations with stakeholders.

We are committed to investing in research and development. By adopting the latest technologies, encouraging sustainable and fair farming practices, we aim to increase yield and reduce our environmental footprint. We are also exploring innovative ways to reduce food waste and enhance the nutritional value of our products while making its way to the plate.

We are also dedicated to expanding our 3PL services to offer end-to-end solutions that go beyond sorting, grading, packaging, transportation and storage. Our goal is to provide value-added services with a quality assurance, ensuring that our clients receive a comprehensive and customized experience. We believe that by offering a full suite of services, we can help our partners streamline their operations, reduce costs, and focus on their core business activities.

The demand for fresh produce is continuously growing, and that's where your company Prime Fresh Limited (PFL) comes in the picture - PFL - India's leading post-harvest fresh fruits and vegetables fully integrated supply chain solution enterprise specialising in Fruits and Vegetables. Our goal is to meet FNV demand while setting new benchmarks in the industry. As we look to the future, our vision is clear: to revolutionize the fruits and vegetables supply chain eco system through innovation, sustainability, and unparalleled service. By FY 2030, we aspire to achieve 2 Lacs tonnes of business in our F&V supply chain segment. We take pride in our customer-centric approach, always striving to exceed expectations. Our team of experts works closely with clients to design customized supply chain solutions that optimize efficiency, reduce costs, and enhance product quality. By leveraging our extensive network and expertise, we have become a key player in connecting producers with markets, ensuring that fresh produce reaches consumers quickly and safely.

Community Engagement and Corporate Social Responsibility:

Our mission goes beyond business growth and commercial success. We are deeply committed to social responsibility. We support local communities by providing employment opportunities, supporting education initiatives, and promoting healthy lifestyles. Our corporate social responsibility initiatives are designed to make a positive impact on the lives of the people we serve. We are also committed to further enhancing our sustainability initiatives. This includes reducing our carbon footprint, minimizing water wastage, and promoting biodiversity in agriculture. Our initiatives reflect our belief in giving back and supporting the growth, equality and well-being of our local communities. By collaborating with small-scale farmers, providing fair wages, and investing in community development projects, we are contributing to the socioeconomic growth of the regions we operate in. Our partnerships with NGOs and agencies further strengthen our commitment to social responsibility.

Gratitude:

I would like to express my deepest gratitude to our dedicated employees, loyal customers, and valued partners. Your support and hard work have been instrumental in our journey. As we continue to grow and innovate, we remain committed to our core values of quality, sustainability, and community engagement. Together, we are building a brighter future for agriculture, one that is sustainable, innovative, and inclusive. Let us continue to work together to cultivate excellence and make a difference in the world for generations to come.