Building on our legacy, shaping the future
We believe that expanding into new geographies will have a long-term
positive impact on our overall brand equity and customer base.
DEAR SHAREHOLDERS,
It gives me great pleasure to share the progress we have made and the
strong foundation we've built at Sai Silks (Kalamandir) Limited, as well as our
vision for continued growth in the year 2024-25.
The past year has been one of transformation and resilience.
While the first half was marked by depressed market conditions and
muted consumer sentiment, we remained focused on our core strengths and responded with
agility. Building on our foundation of trust, craftsmanship, and customer-centricity, we
gained momentum in the latter half of the year. Our continued commitment to preserving
India's rich textile heritagewhile embracing contemporary design
sensibilitieshas strengthened our brand and deepened our connection with discerning
customers across regions
As of March 31, 2025, our store count stands at 68 company-owned,
company-operated outlets.
For the full year, we added nearly 67,414 sq. ft. of retail space,
taking our total retail footprint to 716,088 sq. ft., spread across 20 cities in 5 states.
Retail network expansion strategy
We continue to strengthen our presence in Tamil Nadu, with
Varamahalakshmi Silks playing a central role in our expansion roadmap. In the upcoming
year, we plan to further extend this format into other high-potential regions outside
Tamil Nadu as well. We believe that expanding into new geographies will have a long-term
positive impact on our overall brand equity and customer base.
Customer acquisition & loyalty
In FY 2024-25, we acquired 18.5 lakh unique customers, reflecting the
effectiveness assortment, and expanded retail footprint. Notably, 43% of these customers
returned to make repeat purchases, underscoring the strength of our value proposition and
the deep trust our brand has built over time. This high repeat engagement highlights our
ability to not only attract new customers but also nurture long-term relationships,
translating into sustained revenue streams and enhanced customer lifetime value. Our focus
on personalised experiences, consistent product quality, and superior service continues to
drive loyalty and reinforce our position as a preferred choice in the market.
Financial performance
For the full year ended March 2025, net profit declined 15.35% to INR
85.39 Crores compared to INR 100.87 Crores in the previous year, primarily due to a
one-time income tax provision of INR 21 Crores related to prior years. Sales, however,
rose 6.44% to INR 1,462.01 Crores from INR 1,373.55 Crores a year earlier. Gross margin
improved to 41.8%, up from 40.6%, reflecting a healthy 110 basis point expansion.
Profit Before Tax remained broadly stable year over year, with the
decline in Profit After Tax attributable to the exceptional tax adjustment.
Data-driven merchandising
We continue to enhance our merchandising strategy by studying
store-level performance, analysing customer journeys, and adapting our product offerings
based on location-specific preferences. Leveraging our ERP systems, we ensure that each
store is curated with relevant assortments to maximise conversions and customer
satisfaction.
While our business traditionally aligns with the wedding season
calendar, we are actively diversifying our portfolio to reduce dependency on seasonality
and drive more consistent growth throughout the year.
We also recognise the importance of responsible growth. Sustainability
and inclusivity are integral to our vision. We continue to support the skilled artisans
who bring our creations to life and are taking meaningful steps to reduce our
environmental footprint across operations.
Looking ahead, we are confident that our strategic priorities
innovation, operational excellence, and customer delight will drive consistent value for
all stakeholders. As we evolve, our core purpose remains unchanged: Empowering individuals
to celebrate life's moments through the timeless elegance of Indian sarees and ethnic
wear.
Outlook
With a well-spread wedding calendar in FY 2025-26, we remain highly
optimistic about our growth prospects. We are also preparing to expand into India's
largest ethnic wear markets, of our marketing initiatives, product moving beyond the five
states we currently serve.
Our strategic focus, combined with technology-led decision-making,
positions SSKL to unlock new opportunities and achieve greater milestones in the years
ahead.
Looking ahead
We remain deeply grateful to our shareholders for their trust and
confidence in our capabilities. I extend my heartfelt appreciation to every stakeholder
for your continued support and encouragement, which inspire us to reach new heights of
success year after year. Guided by our strategic initiatives and our commitment to
continuously explore innovative ways of delivering exceptional performance, we remain
optimistic about a brighter future and even stronger prospects ahead.
Regards, |
Nagakanaka Durga Prasad Chalavadi |
Managing Director |