To the Members of Timex Group India Limited
The Directors are pleased to present the Thirty sixth Annual Report and Audited
Statement of Accounts for the year ended 31st March 2024.
FINANCIAL RESULTS AND PERFORMANCE
(Rs. in Lakhs)
FINANCIAL RESULTS |
2023-24 |
2022-23 |
Revenue from operations (including other income) |
42,168 |
38,378 |
Profit before Interest and Depreciation |
3,517 |
3859 |
Less: Interest |
383 |
532 |
Less: Depreciation |
358 |
360 |
Profit before tax |
2776 |
2967 |
Tax expense [Deferred Tax] * |
692 |
(1685) |
Profit after tax |
2084 |
4652 |
Total comprehensive income |
2077 |
4656 |
*The Company has recognised one-time deferred tax assets as at March 31, 2023 in the
financial results for the year ended March 31, 2023 as it is considered probable that
future taxable profits will be available.
Financial year 2023-24 has been another good year for the company. The Revenue from
Operations (including other income) recorded growth of 10% while the profit before tax has
fallen by 6% over the previous year.
Trade channel, including distribution, dealers, showroom and key accounts, continues to
be the largest revenue contributor. E-commerce channel has grown remarkably during the
year supported by successful new products and brands launches, increased contribution by
Timex Global products, addition of JW.com for our fashion and luxury brands, tactical
marketing initiatives and strategic initiatives including segregation of products across
channels etc. E-commerce and OEM channels have continued to support profitability and cash
flow. Luxury segment has continued to grow significantly over the last year. The business
growth has been supported by growth in significant fashion brands business, focussed
approach on E-commerce channel growth, launch of exciting marketing initiatives and higher
consumer traction for Timex brand watches.
The global geo-political factors including Russia-Ukraine war, currency depreciation,
steep increase in raw material cost, shortage and cost increase of electronic components
for smart watches etc. continued to pose challenges for the business. However, tactful
planning and execution helped manage their impact well. on. During the year under review,
we continued to move forward with our defined strategy of focussing on analog watches as
the core with smart technology products driving growth. We believe that the core analogue
business will grow with the strong product portfolio with popular brands across the value
chain. While Timex brand is our prime focus and major business contributor, our other
brands such as Helix and TMX are expected to grow exponentially at the bottom of the
pyramid. The strong array of our other brands in fashion and luxury segment including
Guess, Gc, Nautica, Furla, Ted Baker, Adidas Originals, Philipp Plein, Plein Sport,
UNLTD., UCB, Versace and Salvatore Ferragamo, will further help in increasing our market
share and give ample choice to the consumer in these segments. We have continued to
surprise the consumer with our exciting new product launches, developing innovative new
product lines and introduction of new international brands and products for the Indian
market. Launch of new products at higher price points helped increasing the average price
point. Timex, our founding brand, continues to be the bedrock of the company's core
product strategy focused on the analog segment. Celebrating its 170th anniversary, the
Company could not be prouder of its legacy and watchmaking heritage. Just as we did 170
years ago, Timex continues to stand for value, accessibility, and attainability, with our
number one goal being to put a well-crafted watch on consumer's wrist while leaving money
in his/ her pocket. We have been democratizing quality engineering since the beginning to
bring consumers an innovative, well-crafted timepiece at an attainable price. Through our
attention to detail and wide breadth of offerings, Timex continues to be synonymous with
value for everyone.
Timex is not a watch, its an Icon. An icon is more than something people easily
recognize; it's a symbol whose distinct qualities transcend time and resonate with people
across generations. Since 1854, Timex has proudly stood out in embodying the spirit of
American ingenuity, boldly shaking up a 300-year-old industry to craft quality, accessible
timepieces, and carving out our place in time with a long list of firsts. To this day, we
continue to be defined by our commitment to innovation, quality, and style.
During the year, we developed compelling new product lines that captured the
imagination of the consumer and the market alike. Taking huge strides in its appeal across
age groups, the brand offered new collections to be relevant for the consumer with our
diverse range of watches with traditional and contemporary designs to cater to different
preferences and budgets, providing consumers with exceptional craftsmanship, unique design
elements, and innovative features.
Leading the charge were our three core franchises Marlin, Waterbury, and Q which
have shown great acceptance by consumers in India as they have around the globe. These
launches have reinvigorated the focus on premium Timex.
Marlin is 1960s cool. It delivers substance and style in equal measure, with unwavering
swagger. The original Marlin watches first debuted in the 1950s and matured into a
centerpiece of Timex's broader collection in the 1960s. Today's Marlin collection draws
inspiration from that era, pulling both from Timex archives and 1960s culture more
generally. Timeless and sophisticated, this collection draws on the best of the past while
continuing to push Timex's legacy of style, disruption, and quality into the future.
When the Waterbury Clock Company was founded in 1854, it upended the global timekeeping
establishment, delivering high quality watches to the masses for the very first time.
Today, the Waterbury collection continues to be Inspired by this same spirit. It is the
quintessential expression of Timex watchmaking, combining classic timepieces with American
sensibility while putting valuea fundamental part of any Timex watchat its
heart. Across this collection, Timex utilizes rich materials that showcases the brand's
ability to craft high-quality watches with enduring designs at affordable prices. This
Waterbury balances Timex's rich past with its pioneering spirit, always respecting what
has come before while looking boldly to the future.
When the quartz crisis hit the watchmaking world in the 70's, Timex leveraged this
upheaval to embrace this technological change and create a full range of quartz watches.
Born of a great pivot, this collection showcases Timex's flexibility and agility,
highlighting its ability to turn crisis to triumph. Today's Timex Q collection started
with the launch of the much-loved 1979 reissue, soon followed by several new colorways,
design refreshes, updates, and additional reissues within the original Q line. Bold,
irreverent and confident, the Timex Q watches of today carry some of the stylistic
references of the late 1970s and early 1980s and more fully the same ethos that
courageously allowed Timex to embrace new technology and create precise, affordable
watches with statement-making designs inspired by innovation and change.
Timex Fria collection, one of our fastest growing collections, features feminine and
organic shapes, with an emphasis on exploring new crystal cuts and bracelet designs. The
watches balance functionality with fashion, serving as both a timepiece and a statement
piece of jewellery. The Fria collection received an overwhelmingly positive response from
the market, which is a testament to its innovative design and attention to detail.
Overall, the Timex Fria collection showcases the company's commitment to offering a
diverse range of products that cater to different tastes and preferences, while also
incorporating the latest trends and styles in the watch industry.
Crafted with compelling narratives that enhance our commercial opportunities, trend
products allow us to extend our brand reach to new consumers through fashion and cultural
trending moments.
Our youth fashion brand Helix was rejuvenated with a new brand identity and product DNA
designed to offer stylish and affordable watches for young adults. Helix watches are
designed to be functional yet fashionable, with a variety of styles and colors to choose
from. The brand's collection includes watches for both men and women, with features such
as water resistance, multi-functions, and colorful dials. Helix watches are perfect for
everyday wear or for adding a touch of style to any outfit.
TMX, our budget brand performed well across India and continues to be a pillar of
success for the company in tier 2/3 markets. With introduction of new segments such as
kids, fashion, and workwear, TMX has carved a good trajectory for itself and is poised to
grow well. TMX offers affordable yet stylish watches for consumers looking for budget
watch.
The fashion and luxury segment forms a significant part of the overall watch market and
is growing well driven by factors like rising disposable income, increasing exposure to
international brands, and growing demand for high-value products etc. With prominent
international fashion brands in its portfolio, the Company is well positioned to grow this
segment and increase its market share. We moved ahead in this direction with a focussed
approach on new product introductions, product lifecycle management supported by
attractive consumer offers and promotions, network expansion and business development,
product launch events, influencer collaborations and investment in visual merchandising.
Guess brand watches continued to establish its fashion authority through introduction of
disruptive designs for both men and women, new dial treatments and continuously elevating
the collection architecture through new product introductions in already loved phoenix and
headline watches which continue to contribute significantly to Guess business from Men's
category. Gc continues to introduce radically new case designs and surprise customers
through exciting new products. The association of Guess & Gc with their brand
ambassador, Georgina Rodriguez, famous Spanish Argentine model, influencer and TV
celebrity has helped further increasing traction for these watches. During the year, we
introduced PLEIN SPORT watches in India. Strategically positioned between fashion
lifestyle and sportswear, PLEIN SPORT is the new frontier of activewear in the luxury
segment. With its hyper-futuristic approach, PLEIN SPORT has innovation welded into its
core concept. Cutting-edge shapes, and incomparable innovative designs, combined with the
thrill of the ultimate sporting performance experience, create a stylistic proposal that
aims to highlight the brand's specific and autonomous DNA.
PLEIN SPORT watches are designed uniquely with style and comfort. Celebrating the
determination and agility of the Tiger as the majestic symbol that guides the PLEIN SPORT
universe, distinctive stylistic elements are developed all over the product.
In addition to its focussed approach on analogue watches, the Company continued to
offer value products in tech & wearable segment. To cater to the demand of the fitness
conscious Indian consumer, the Company offered its tech product portfolio to meet a
variety of price points and feature concepts across its brands like Timex, iConnect by
Timex and Helix. With the right mix of performance and style, the Company's tech portfolio
presents compelling product choices for the Indian consumer of today. As a Future
Fit' Company, made in India technology products will remain a focus of the Supply Chain
strategy and in this direction, the Company has completely moved the smart watch assembly
to India. For growth of this segment, the Company will increase the frequency of new
products launches and lower the price points to be more competitive and relevant. The
business was supported with aggressive marketing investment in the brand to create mass
awareness about Timex and its new global positioning. We continued our sponsorship of
India Beach Fashion Week, which was scaled up from associate sponsor last year to lead
sponsor this year. This is part of our initiative to constantly reinforce the fashion
quotient of the brand. This was followed up with a high decibel multimedia campaign as
sponsors of the Tata IPL defending champions team Gujarat Titans'. Timex was the
official timekeeper of the Gujarat Titans and was part of the team's uniform. While the
logo placement on the GT uniform helped in wider reach to audience, we also extensively
marketed the campaign "Timex Choice Of The Titans" during Tata IPL 2023
across multiple mediums like sponsorship of India's Best Dancer on Sony TV, Times Of India
print ads, Radio City Cricket Ka Blockbuster, ads during Jio streaming, and outdoor
campaign in key cities with high distribution footprint.
As a part of this trend, our global brand campaign "Waste More Time" was
launched in India along with Ananya Panday as the face of the brand. Ananya reflects the
youth and has wider reach across social media. The idea of Waste More Time' was
seeded during our IPL campaign itself, where Shubman Gill was shown as practicing extra
hours while his team felt he was wasting time somewhere.
Ananya Pandey takes this further ahead in 3 pathbreaking films, where she is doing what
brings her joy, doesn't matter if others think its a waste of time. May it be her attempt
last Diwali to twin with her dog, or she talking to plants as part of our Spring summer
launch this year. The third film, slated for Q2 this year shows Ananya curating a fine
selection of books, only to balance it on her head in a fun mood.
"Waste More Time" Campaign was launched pre Diwali with a social media
collaboration with Ananya Panday and strong media support. Timex sponsored Indian Idol on
Sony TV as part of this campaign, and reinforced this with Outdoor in premium locations,
and a slew of influencer marketing content all curated as per the spirit of waste more
time, if it makes you happy.
Apart from mass media, there was strong focus on ongoing media engagement and events
through PR and season showcase events. Timex UFC range was launched in the presence our
ambassador Anshul Jubli. Anshul is the face of UFC in India. He is the only Indian yet to
have won a UFC match and the second Indian to win a UFC contract. The year also saw Guess
& GC showcase at an influencer studded event.
This year also saw the launch of Timex Group Partner Event called TGP 23; a first of
its kind company event where we invited all channel partners from across the country to
showcase to them our upcoming collections across brands. The event also had a fashion show
as a highlight where each of the brands across our business units TBU, TGLD, Sequel and
FLD was showcased in a curated environment through models and attire that exude the spirit
of each brand. This will be an annual affair to help us build deeper relationships with
our channel partners and collaborate more effectively for business.
Further, E-commerce and E-tail performance marketing saw a renewed focus given the
consumer behavior shift. We also launched the iconic Timex franchises like Q Timex,
Waterbury and Marlin on the Timex India shopping website. This along with a renewed focus
on marketing, led to a sharp growth Apart from direct to consumer platforms, we also
accelerated the marketing efforts on e-tail market places like Flipkart, Amazon, Myntra
and Tata Cliq. In order to compliment the e-tail business, we launched the brand UNLTD as
a Flipkart exclusive to begin with. UNLTD, with the famous Rhino symbol, is a streetwear
brand, synonymous with music culture and diversity seamlessly blending music, design,
illustration, video games, action sports, and more, creating a unique fusion of styles.
Retail marketing and brand reinforcement at the point of sale has been a strong focus
especially in large format stores. For brand Guess, we sponsored the Watch Fest @
Lifestyle across our Top 30 doors with them. We also rolled out the Ananya Panday Waste
More Time campaign across all leading points of sale. Influencer marketing combined with
store visits is being used as a consistent tool to drive both brand awareness as well as
point of sale awareness across the Group brands.
Our state-of-the-art facilities coupled with our expertise in product design, supply
chain, after sales services etc., all available at a single point, have helped to grow OEM
as a separate business vertical and a significant revenue contributor. During the year,
the Company has worked as an OEM partner with Lavie, Woodland and Flipkart and Myntra for
some of the most prestigious consumer brands in the industry. The Company will continue to
grow OEM vertical with focussed business development measures.
Dividend
In view of the accumulated losses, the Board of Directors has not recommended any
dividend for this year. The Company does not propose to transfer any amount to General
Reserve on account of accumulated losses.
DIVIDEND DISTRIBUTION POLICY
In terms of Regulation 43A of the Securities and Exchange Board of India (Listing
Obligations and Disclosure Requirements) Regulations, 2015, the Board of Directors of the
Company has formulated and adopted the Dividend Distribution Policy. The Policy is
available on our website at -
https://www.timexindia.com/wp-content/uploads/2023/06/Dividend%20Distribution%20Policy.pdf
CHANGES IN SHARE CAPITAL
There was no change in the equity share capital during the year under review.
1,57,00,000 13.88% Cumulative Redeemable Non-Convertible Preference Shares of Rs. 10/-
each held by M/s Timex Group Luxury Watches B.V. (TGLW), the Holding Company, were due for
redemption on March 26, 2024. However, due to accumulated losses and non-availability of
distributable profits, the Company could neither redeem these preference shares nor
declare / pay dividends on the same. Also, the Company was not in a position to issue
fresh shares for the purpose of redemption of the said preference shares. Accordingly,
pursuant to Section 55(3) of the Companies Act, 2013, the Company has sought approvals of
Hon'ble National Company Law Tribunal (NCLT), Delhi and the Reserve Bank of India for
issuance of 2,73,15,264 Cumulative Redeemable Non-Convertible Preference Shares of Rs.
10/- each at par for cash to TGLW on private placement basis, for the purpose of
redemption of the said shares. The total amount (Rs. 27,31,52,640/-) is equivalent to the
value of the redemption amount (being Rs.15,70,00,000/-) plus the unpaid accumulated
dividend till the due date of redemption (being Rs.13,03,91,380/-) on these shares, less
the tax to be deducted at source (being Rs.1,42,38,740/-). The Company is waiting for the
approvals for further action.
MANAGEMENT DISCUSSION AND ANALYSIS ECONOMIC CONDITIONS AND OUTLOOK
According to Reserve Bank of India's May Bulletin, the outlook for the global economy
is turning fragile as the descent of inflation is stalling, re-igniting risks to global
financial stability. Capital flows become volatile as nervous investors turn risk averse.
There is a growing optimism that India is on the cusp of a long-awaited economic take-off.
Recent indicators are pointing to a quickening of the momentum of aggregate demand.
Non-food spending is being pushed up by the green shoots of rural spending recovery. A
modest easing of headline inflation in the reading for April 2024 confirms the expectation
that an uneven and lagged pace of alignment with the target is underway.
Internationally there is a growing optimism that India is on the cusp of a long-awaited
economic takeoff, the Bulletin noted. While revising India's GDP growth upwards by close
to 2 percentage points for 2023-24, the IMFs April 2024 World Economic Outlook (WEO)
alludes to the robustness of growth expected in 2024 and 2025 as reflecting continuing
strength in domestic demand and a rising working-age population. The OECDs May 2024
Economic Outlook points to strong momentum in India in recent monthly indicators and
expects strong investment and improving business confidence in India to sustain real GDP
growth.
There is considerable appreciation about the dramatic reduction in poverty. The World
Bank estimates that at the height of the pandemic in 2021, only 12.9 per cent of the
population lived on US$ 2.15 a day the global benchmark for extreme poverty. More recent
estimates show that extreme deprivation, once considered synonymous with India, is set to
become extinct.
OVERVIEW OF WATCH INDUSTRY
The financial year 2023-24 has been another good year for the overall watch industry
where the industry grew after recovering from the impact of COVID-19 and low consumer
demand. E-commerce and E-tail has seen higher growth over the retail channel which shows
the consumer interest and choice of channel for spending. We believe that the overall
watch market size will continue to grow well and the fashion and luxury segment will have
a higher chunk of growth. The smart wearable product market is also growing alongside the
analogue.
GROWTH DRIVERS OF THE COMPANY
With its strategic projects both for organic and inorganic growth, the Company is
focussed to maintain the growth momentum and achieve sustainable growth. In line with the
growth plan and to keep pace with the fast-changing business environment, the Company has
identified the following key growth drivers:
Growing E-commerce channel and increasing points of Sale in other channels:
The E-Commerce channel has emerged as the preferred shopping channel and has been
growing at a fast pace over the years. We believe that this channel will continue to grow
at a faster pace when compared to other channels with the increasing internet users,
growing online shopper base, growing comfort for online shopping, enhanced shopping
experience and e-com platforms serving majorly the whole of the country. The Company will
continue to focus on increasing its market share in e-commerce segment through various
measures including launch of exciting products through all key portals in E-commerce
channel, direct online sales through brand websites, increasing and improving presence on
all major e-commerce portals, offering more Timex Global collections, offering more
fashion and luxury brand products and international range of products on this channel,
engaging with consumer through exciting marketing initiatives alongwith special range of
products, new launches, exciting exclusive and collab products etc. In addition to
e-commerce on third party portals, the Company will also continue its focus on growing the
business through its brand websites as it has its own long term advantages such as brand
authenticity and consumer loyalty. Trade channel, including distribution, dealers,
showroom and key accounts continues to be our largest and profitable channel.
Our focus will continue to be on increasing our market share by increasing our reach
along the length and breadth of the country. This channel will be grown by increasing the
points of sale, increasing and improving the product line at shop floors, introduction of
exciting new products range, international product range, giving consumer more choice with
fashion and luxury brand products, better and improved marketing initiatives alongwith
improved shop floor fixtures and furniture to give better shopping experience to the
consumer etc. We will continue to grow Tier II / III markets with exciting range of
affordable brands and products alongwith localised marketing interventions. Our wide
variety of products ranging from mass to fashion to luxury and from Indian to
international brands will help grow this segment. During the year, we have completely
revamped our retail business model which will help growing our business through exclusive
stores. Acquisition of Justwatches' brand alongwith premium retail stores will also
help growing this channel. Improved marketing initiatives, branding, consumer engagement
and international range of products will help growing our business in the large format
stores. During the year under review, Timex Group acquired "Justwatches" brand
which is a renowned watch retail brand known for its unmatched multi brand watch retailing
services. This is in line with our strategy of increasing our retail footprint in the
country. The Company has taken over selected Justwatches' stores across the country
and also the online webstore www.justwatches.com and is running them to reach to
our consumer through our authorised franchisees. These premium stores located in luxury
malls across the country will offer watches of all Timex Group Brand at one place giving
ample choice to the consumer. This deal fits perfectly in Timex's mission to stay close to
its consumer. More than a decade old, Justwatches' has been a favourite destination
for watch lovers for years. It has successfully delivered an excellent retailing ambiance,
constant innovation, and service to its strong consumer base over all these years.
Supported by its online shopping platform, Justwatches' has been able to truly
provide its consumers with an omnichannel shopping experience.
Product portfolio:
The Company has built up one of the most formidable portfolios of watch brands in the
Indian market, bolstered by its global organizational structure and an extensive depth of
knowledge and experience in design and manufacturing. Company's impressive range of
products spans a diverse array of categories, from luxurious statement timepieces to
practical and functional everyday watches, as well as cutting-edge tech wearables. This
comprehensive product portfolio is not only compelling but also purposefully designed to
facilitate sustained growth in an ever-evolving business environment.
1. Timex Business Unit
We continue to move ahead with our defined strategy of owning the analog segment
unleashing our 170 years' experience in keeping time for the world. The core analogue
business will grow with the strong product portfolio with popular brands across the value
chain. While Timex will continue to be our prime focus, Helix and TMX will grow
exponentially at the bottom of the pyramid. The Company will continue to launch heritage
products and trend-based collections under the Timex brand, including such celebrated
collections as the Waterbury, Marlin, and Q series. These sought-after collections have
rapidly gained consumer favour and acclaim, and the Company remains dedicated to launching
more such captivating collaborations.
Timex Core Franchise
As our key growth driver, the Timex Core Franchise are globally recognizable,
quintessentially Timex and embodies the brand's DNA of craftsmanship, quality, and
affordability. Our core collections offer craftsmanship, accessibility, and breadth,
embodying the true Timex DNA.
Our mission is to drive transformative growth by evolving our mainline offerings and
leveraging our successes in Direct-To-Consumer (DTC). Collaboratively, with our sales and
marketing teams, we are dedicated to crafting strategies that fuel robust development and
expansion across all distribution channels.
Collaborations and Reissues Innovative product stories and collaborations
that drive new consumers and expand product reach Timex is committed to pioneering
innovative product narratives and collaborations. Our mission is to captivate key
demographics, from trendsetters to Gen-Z, elevate the visibility and credibility of the
Timex brand, boost revenue, and foster connections with premier global retailers. We
strive to be an incubator, consistently pushing boundaries in main line product
development.
To date, we've forged collaborations with prominent streetwear and lifestyle brands,
aiming to engage new consumers. Our goal is to showcase our credibility in the fashion
world by leveraging our watchmaking expertise and the renown of our partner.
Multi-year partnership products bring in new consumers while amplifying the
Timex brand narrative In the realms of gaming, entertainment, and comics, our partnerships
are strategically crafted to amplify brand narrative and elevate revenue by tapping into
passionate fans. This product line extends our reach to new audiences through long-term
partnerships such as UFC.
Reissues: A success story from day 1, our Timex reissues allow us to bring
heritage to watch enthusiasts Our Reissue series brings back some of our most iconic
designs from the 1960s and 1970s. The Q Timex Reissue in particular, surpassed all
expectations. The 1979 Reissue sold out 3x worldwide since launch. So, we've decided to
turn it into a key franchise for the brand, with new drops every season.
Fria
Women's statement watch collection, Fria, will be further enhanced with fresh,
innovative, and attractive designs. This segment remains a focus area for the Company and
will be strengthened with product and marketing in the seasons to come. Designed for the
modern woman, the collection will continue to build upon the strong base established in
years prior and speak to the multifaceted woman of today. In addition to the unwavering
focus on the Timex brand, the Company's impressive range of products spans a diverse array
of categories, from luxurious statement timepieces to practical and functional everyday
watches, as well as cutting-edge tech wearables. This comprehensive product portfolio is
not only compelling but also purposefully designed to facilitate sustained growth in an
ever-evolving business environment.
TMX: Designed with style and affordability in mind; an optimal choice for
price-savvy consumers In our view, Tier-2 and smaller towns are emerging as the new
centres of economic revival and growth, and as such, are expected to fuel sustainable
growth. Tactical and targeted to win at point of sale, our TMX portfolio will continue to
feature elevated style mixed with affordability, making it the perfect watch for our
consumers across the various towns and cities of the country.
Helix
With its brand-new identity, Helix brand will see a rejuvenated product portfolio that
is a true reflection of the aspirations of youth of the country.
2. Fashion and Luxury Products
The Company boasts of a strong portfolio in the international fashion and luxury
brands. With Guess, Gc, Nautica, Furla, Ted Baker, Adidas Originals, Philipp Plein, Plein
Sport, Versace, Salvatore Ferragamo and UCB, this segment is well-positioned to capitalize
on the growing demand for fashion and luxury brands in India and is expected to continue
to be a significant contributor to the company's growth in the years to come. The Company
will continue to further strengthen up its brand portfolio by launching popular
international lifestyle and fashion brands in India to cater to the high demand in the
Premium Fashion, Bridge to Luxury and Luxury segments driven by upper middle-class
customers and the continued affinity for international brands. The enhanced fashion and
luxury brand portfolio will help gain better visibility and counter share in retail
formats.
3. Tech products and wearables
Tech products and Wearables have seen strong growth across geographies. The Company has
a robust product pipeline across the brands Timex and Helix to meet the demands of the
fitness conscious Indian consumer at a variety of price points and feature concepts. The
Company will continue to focus on strengthening its technology product road map.
The initiatives in product are driven by key insights on consumer and market and
enabled by the deep technological and infrastructure strength of the Company. Projects to
segment the company's offerings into distinct categories based on specific characteristics
or attributes are underway. With the goal of creating a more targeted marketing strategy
that addresses the unique needs and preferences of each segment, allowing for more
effective communication and product development, this strategic project will drive the new
product introductions in the seasons to come. Innovation remains one of the cornerstones
of the Company's growth strategy, with a steadfast focus on delivering products that leave
a mark on the minds of consumers at a variety of price points. Looking ahead, the Company
will continue to drive innovation while keeping a keen eye on emerging trends, all the
while maintaining a strong connection with its rich heritage and legacy.
Increasing Marketing initiatives:
Timex is an iconic American brand and has always evolved with time. Timex stands for
and exudes the mega trend of "Analog Life" prevalent these days, especially
among the youth. In a world that rushes past, Timex invite you to take a moment a
moment to pause, reflect, and appreciate the subtle details that make life extraordinary.
Timex stands as a testament to the joy of analog, and the enduring charm of the tangible.
A Timex is a reminder that time belongs to you. As part of 170 years of Timex campaign,
owning this Analog Life space is the next big focus for Timex.
The brand has remained relevant for ages, and we will continue to position it for a
newer and evolving consumer base for future relevance. We will continue to leverage
digital channels in order to portray the brand's uniqueness through iconic global
products. We will continue to focus on smart digital strategies to increase customer
engagement. The company is on a growth path and we will look to increase our share of
voice in media to support the new launches planned through the year. To begin with we have
plans for adding another male celebrity endorsement in near future. This will complement
the Ananya Pandey campaign and take it forward to a larger audience. We are also looking
to associate with more fashion events that will continue to reinforce the fashion quotient
of the brand.
Apart from Timex, Guess, and Versace, we have also reinforced the marketing efforts
across the groups licensed brand portfolio like Philip Plein, Plein Sport and UCB watches.
Justwatches' is the pivot for this marketing as it provides an offline, web and
social media presence which can be used to amplify the digital and PR messaging
initiatives of all our brands. Building Justwatches' as the trusted home for premium
and luxury watches will play a strong role in supporting the marketing and awareness of
the Group's premium and luxury licensed brands.
Strengthening our manufacturing capability:
Our most advanced, well-equipped and sophisticated manufacturing facility in Baddi,
Himachal Pradesh is fully capable to fulfil all our product requirements. Baddi facility
is fully equipped with advanced state of the art technology and equipment and well
experienced watch makers to produce high quality watches. The facility has best of the
class certifications such as SA 8000:2014 and ISO 45001:2018. It can assemble a wide array
of exciting products ranging from basic Quartz Analog and Digital models including
Ana-Digi watches to the technically advanced watches including the Automatic, Intelligent
Quartz , Activity trackers and connected products ( Smart watches) and some of them having
the Indiglo night light feature also. In addition to assembling Timex Group brand watches,
Baddi facility has very well fulfilled license brand and the OEM brand requirements for
partners with high quality watches. These watches have been well appreciated by partners
and ultimate consumer. We will continue to explore more such opportunities to leverage the
Baddi facility.
Internal and External stakeholder support:
The Company's business is supported by a team of highly skilled, experienced and
motivated employees. The Company has been able to maintain low attrition rate and retain
its experienced manpower by providing best of the class facilities, professional work
culture and a friendly and fully engaged work place to its employees. The Company has a
strong network of partners for both backend and frontend integration. These resources are
crucial for our growth and we will continue to invest / improve them further.
OPPORTUNITIES AND CHALLENGES
The Indian watch industry has strong growth potential which is substantiated by the
following factors:
1. India has very promising macro-economic factors including positive growth outlook of
Indian economy, inflation coming under control, government's boost for increasing demand
and per capita income, Indian demography, urbanization, and increasing fashion spends of
Indian population, are all assuring long term growth of the country. This will boost
overall consumer demand and specifically demand for more discretionary goods including
watches.
2. With the huge growth potential in lower tier cities, the business is expected to
grow at faster pace.
3. Wrist watch penetration is very low in India which provides huge untapped potential
to cover.
4. Traditional analogue watch segment has ample room to grow and majority of the Indian
consumers still like to wear them compared with smart wearables.
5. The consumer demand will be further supported by consumption story led by the young
(Millennial & Gen Z), digital savvy, low median-age (<30 years) and rising middle
class consumers.
6. Growth of the new age digital sales channels such as e-commerce, online and omni
channels will support growth of the overall watch market size.
7. Demand in watch industry will get boost from surge in aspirational consumer with
high disposable income and premiumizing across categories.
8. Technology based products such as smart watches, bands and wearables are growing and
are expected to further grow at a faster pace and will increase the overall size of watch
market.
9. The Private Labels providing affordable products, capturing gap between unbranded
and branded products and high retailer margin will support in further growth of the watch
industry. 10. Strategic initiatives including OEM business will focus on boosting revenue,
higher capacity utilisation and reduction in overheads.
RISKS & THREATS
A well-defined risk management framework has been put in place to identify, evaluate
and assess the potential risks and challenges and determine the processes to mitigate and
manage the same. The Risk Management Committee periodically reviews and assesses the key
risks. The potential risks to the operations are identified, evaluated, managed and
monitored regularly.
The Board periodically reviews the risks and suggests steps to be taken to mitigate and
manage the same. The Company has identified the below specific key risks:-
Financial Risk
1. Substantial part of the net worth of the Company has been eroded by the accumulated
losses of the past years. However, the operational performance of the Company has
significantly improved during the last couple of years and is expected to improve further
with the focussed approach to strengthen the bottom line. While accumulated losses will be
wiped off from profits over a period of time, the Company continues to recognize and
monitor this risk closely.
2. Foreign exchange fluctuations with a falling rupee pose a risk for the Company's
margins as the Company imports significant amount of material. The Company is integrating
with the Timex Global supply chain and taking measures to indigenise and develop
indigenous vendors which will reduce the impact of adverse exchange rate fluctuations on
the Company's margins.
External Environment
1. Majority of the products sold by the Company are assembled in Baddi factory which in
turn is dependent upon continuous supply of material from its vendors in and outside the
country. Non-availability of material from these vendors may pose short term imbalance and
disturbance in the supply chain. The supply chain team is regularly working on
diversifying the vendor base to mitigate this risk.
2. Technology and fashion products are witnessing fast growing demand. Fitness trackers
and smart watches will also continue to grow. Growth of this segment might impact analogue
business. To mitigate this risk, the Company has made a solid technology product roadmap
and has introduced series of such products which have seen huge success. The Company will
be coming out with more technology products for the users of this category. Further, the
Company has added highly renowned international fashion and luxury brands in its portfolio
and will continue to add more to support the growth in analogue segment.
3. With the increased penetration of internet, digital sales channel will grow faster.
E-commerce sales, omni channel sales and online sales through the brand websites and
e-retail venture are the focus areas for next level of growth. Currently, the retail
channel including distribution, dealers, showroom and key accounts constitute major part
of our revenue. The Company will increase its share in the online sales with its increased
presence over all e-commerce portals and brand website.
4. Competition is increasing its investment in brand campaigns and is adopting price
reduction techniques to disrupt the market. The Company believes that continuous
innovation is key to success. Timex Group Global Design Centre located in Milan, and the
Global Supply Chain organization supports the Company in creating differentiation and
bringing cutting edge technology and designs to a highly competitive marketplace. By
thinking and acting both locally and globally, we are constantly challenging ourselves to
look at the future.
5. For OEM business, the Company is majorly dependent upon Flipkart and this business
has other risks including high quantity and short lead time, low margins, pressure on
production lines/ vendor capacities, impact on Timex main business on backend as well as
frontend etc. This risk will be mitigated with OEM business development with other
partners in apparel and retail category.
6. The world is moving towards digitization. Data has become the most important asset
and has the potential to grow the business exponentially. For sustainable future growth,
it is important to drive digital and encourage innovation across all functions. If the
Company fails to adapt to digitalization, it may be left behind the competition and may
lose business opportunities.
7. Fake / counterfeit products continue to pose challenge for the watch industry. The
Industry needs to counter t his collectively. The Company keeps a close watch on
counterfeit products and has been regularly taking legal action against counterfeiters.
Labour risk at Baddi plant
Our Baddi facility has inherent labour risks of loss of trained manpower, labour
movement, labour unrest, strike etc. With more watch assembly units being set up by
competition in the country, we face risk of losing our technically trained manpower.
Further, it is also important to upgrade the skill set of our labour in line with the
rapidly changing nature of work and skills. Our employees are our biggest asset and we
need to always keep them motivated and engaged to enable them to contribute to Company's
growth. We have set up well defined policies and systems for recruitment and appraisal of
employees at factory. With regular on-the-job training and job rotation, we ensure that we
have seamless availability of trained and skilled manpower. Employees are motivated with
reward and recognition programs, employee engagement activities, welfare activities etc.
The Company's environment, health and safety policies have been certified by world class
certifications such as SA-8000 and ISO 45001:2018. All labour related issues are handled
proactively and prompt action is taken to avoid any adverse situation.
Other Risks
Other risks include the usual risks relating to information technology (IT), business
continuity and disaster management, retention of key personnel, compliance of various
laws, contractual obligations, litigation risks, risks relating to the general
macroeconomic environment including risks associated with political and legal changes,
changes in tax structures, commercial rules & laws. These are analyzed regularly and
measures are taken to mitigate the same.
DIRECTORS Composition
The Board of Directors comprises six (6) Directors with three (3) Independent
Directors, two (2) Non-Executive Directors and One (1) Managing Director.
Appointment/ Resignation from the Board of Directors/Key Managerial Personnel
Ms. Gagan Makar Singh, Mr. Pradeep Mukerjee and Mr. Bjiou Kurien, Independent Directors
of the Company, completed their second and final term as Independent Directors effective
from the close of business hours of March 31, 2024 and accordingly, ceased to be
Independent Directors and members of the Board of Directors of the Company. The Board of
Directors places on record their deep appreciation for the wisdom, knowledge and guidance
provided by Ms. Gagan Makar Singh, Mr. Pradeep Mukerjee and Mr. Bjiou Kurien during their
tenure.
Based on the recommendations of the Nomination and Remuneration Committee and subject
to the approval of the Members and in accordance with the provisions of Section 149 read
with Schedule IV to the Companies Act, 2013 and applicable provisions of the SEBI (Listing
Obligations and Disclosure Requirements) Regulations, 2015 ("Listing
Regulations"), the Board of Directors, appointed Ms. Meeta Makhan, Ms. Dhanashree
Ajit Bhat and Mr. Sanjeev Kumar as Additional Directors in the capacity of Independent
Directors of the Company, not liable to retire by rotation, for a term of 5 years
commencing from February 1, 2024 till January 31, 2029. On March 24, 2024, the
Shareholders of the Company, by way of special resolutions passed through postal ballot,
approved the appointment of Ms. Meeta Makhan, Ms. Dhanashree Ajit Bhat and Mr. Sanjeev
Kumar as Independent Directors of the Company for the abovementioned tenure.
Further, based on the recommendations of the Nomination and Remuneration Committee and
in terms of the provisions of the Companies Act, 2013, the Board, on February 1, 2024,
appointed Mr. Marco Zambianchi as an Additional Director of the Company. On March 24,
2024, the Shareholders of the Company, by way of an ordinary resolution passed through
postal ballot, approved the appointment of Mr. Marco Zambianchi as a Non-Executive
Director of the Company. He will be liable to retire by rotation. Mr. Sylvain Ernest Louis
Tatu, Non-Executive Director of the Company resigned from directorship of the Company,
effective from November 27, 2023, due to his personal reasons.
In terms of the provisions of the Companies Act, 2013, Mr. David Thomas Payne, Director
of the Company, retires at the ensuing annual general meeting of the shareholders of the
Company and being eligible, seeks re-appointment. The necessary resolution for
re-appointment of Mr. David Thomas Payne forms part of the Notice convening the ensuing
annual general meeting.
Apart from the changes provided above, there were no other changes in the Directors or
Key Managerial Personnel during the year.
Declaration by the Independent Directors
Pursuant to the provisions of Section 149(6) of the Act and Regulation 16(1)(b) and
25(8) of the Listing Regulations, the Company has received declaration from all
Independent Directors confirming their compliance with the criteria of independence and
their independence from the management. In the opinion of the Board, the Independent
Directors, fulfil the conditions of independence specified in Section 149(6) of the Act
and Regulation 16(1) (b) of the Listing Regulations. There has been no change in the
circumstances affecting their status as Independent Directors of the Company.
In the opinion of the Board, all Independent Directors of the Company possess requisite
qualifications, experience and expertise in the fields of business management, retail,
sales and marketing, manufacturing, banking, finance and tax, governance and risk, human
resources, strategy etc. and that they hold highest standards of integrity.
All Independent Directors of the Company have registered themselves with the
Independent Directors' Database maintained with the Indian Institute of Corporate Affairs
in terms of Section 150 of the Act read with Rule 6 of the Companies (Appointment &
Qualification of Directors) Rules, 2014.
The Company has also received confirmation from all Independent Directors regarding
their compliance with the Company's Code of Conduct during the FY 2023-24.
Number of meetings of Board of Directors
Eight Board meetings were held during the financial year 2023-24 on April 14, 2023, May
17, 2023, May 23, 2023, July 14, 2023, August 9, 2023, November 3, 2023 and two meetings
on February 1, 2024. All directors attending the meeting actively participated in the
deliberations at these meetings. The intervening gap between any two meetings was within
the period prescribed under the Companies Act, 2013 and the SEBI (Listing Obligations and
Disclosure Requirements) Regulations, 2015. More details of the Board meetings have been
provided in the Report on Corporate Governance'.
COMMITTEES OF THE BOARD
The Board has constituted the following Committees pursuant to the requirements of the
Companies Act, 2013 and SEBI (Listing Obligations and Disclosure Requirements)
Regulations, 2015.
1. Audit Committee
2. Nomination and Remuneration Committee
3. Stakeholders' Relationship Committee
4. Risk Management Committee
5. Share Allotment and Transfer Committee
More details with respect to the composition, powers, roles, terms of reference, etc.
of these Committees are given in the Report on Corporate Governance' of the Company
which forms part of this Annual Report.
NOMINATION AND REMUNERATION POLICY
The Board of Directors has, on the recommendations of the Nomination and Remuneration
Committee, adopted a Nomination and Remuneration Policy which contains the process and
guidelines to be followed for identification, evaluation and fixation of remuneration of
directors, key managerial personnel and other employees and other matters as prescribed
under the Companies Act, 2013 and Listing Regulations. The Policy has been drafted mainly
to deal with the following matters, falling within the scope of the NRC:
to institute processes which enable the identification of individuals who are
qualified to become Directors and who may be appointed as KMP and/or in senior management/
other employees and recommend to the Board of Directors their appointment and removal from
time to time;
to formulate the criteria for determining qualifications, positive attributes
and independence of Directors;
to establish evaluation criteria of Board, its Committees, individual Directors,
key managerial personnel, senior management and other employees;
to establish processes for fixation of remuneration of Directors, key managerial
personnel, senior management and other employees.
The Nomination and Remuneration Policy is available on the website of the Company i.e.
www.timexindia.com. It is affirmed that the remuneration paid to Directors, key managerial
personnel and all other employees of the Company is in accordance with the Nomination and
Remuneration Policy of the Company.
EMPLOYEE REMUNERATION
Pursuant to the provisions of Section 197(12) of the Act read with Rules 5(2) and 5(3)
of the Companies (Appointment and Remuneration of Managerial Personnel) Rules, 2014, a
statement showing the names and other particulars of the employees drawing remuneration in
excess of the limits set out in the said rules is provided in the Annual Report, which
forms part of this Report.
Disclosures relating to remuneration and other details as required under Section
197(12) of the Act read with Rule 5(1) of the Companies (Appointment and Remuneration of
Managerial Personnel) Rules, 2014 are provided in the Annual Report, which forms part of
this Report.
Having regard to the provisions of the first proviso to Section 136(1) of the Act, the
Annual Report excluding the aforesaid information is being sent to the members of the
Company. The said information is available for inspection at the Registered Office of the
Company during working hours and any member interested in obtaining such information may
write to the Company Secretary and the same will be furnished on request.
FORMAL ANNUAL EVALUATION
The Board has carried out performance evaluation of itself, its Committees and each of
the Directors (without participation of the concerned director). The Independent Directors
collectively assessed the Board's performance, as well as the performance of the Chairman
and other non-independent Directors.
The performance evaluation concluded that each individual director, Committee, and the
Board as a whole, were operating efficiently and effectively. They shared a common vision
aimed at translating organization goals into reality.
VIGIL MECHANISM/ WHISTLE BLOWER POLICY
The Whistle Blower Policy of the Company provides a mechanism for employees, Board
Members and others to raise good faith concerns regarding violations of any applicable
law/ Code of Conduct of the Company, gross wastage or misappropriation of funds,
substantial or specific danger to public health and safety, abuse of authority or
unethical behaviour. This policy aims to protect the individuals who take such actions
from retaliation or any threat of retaliation and also provides for direct access to the
Chairman of the Audit Committee. The Audit Committee reviews the functioning of the Vigil
mechanism from time to time.
The incidents reported under the Policy are thoroughly investigated, and appropriate
action is taken in accordance with the Policy.
The Whistle Blowers are not denied access to the Audit Committee of the Board. The
details of the Whistle Blower Policy are given in the Report on Corporate Governance and
are also available on the website of the Company at the link www.timexindia.com.
POLICY ON PREVENTION OF INSIDER TRADING
In terms of the SEBI (Prohibition of Insider Trading) Regulations, 2015, as amended,
the Company has framed, a) Code of Internal Procedures and Conduct for Regulating,
Monitoring and Reporting of Trading by Insiders, b) Code of Fair Disclosure and c) Policy
on investigation in case of leak / suspected leak of unpublished price sensitive
information. The Company's Code, inter alia, prohibits dealing in the shares of the
Company by an insider, while in possession of unpublished price sensitive information in
relation to the Company and also during certain prohibited periods.
PARTICULARS OF LOANS, GUARANTEES AND INVESTMENTS
The Company has not given any loans or guarantees or made any investments covered under
Section 186 of the Companies Act, 2013 during the year under review.
RELATED PARTY TRANSACTIONS
Pursuant to the provisions of the Companies Act 2013, the Rules there under and the
SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015, the Board has,
on the recommendation of the Audit Committee, adopted a Policy to regulate transactions
between the Company and its Related Parties. This Policy has been uploaded on the website
of the Company at https://www.timexindia.com/wp-content/
uploads/2022/03/RPT-policy_24-_march_2022.pdf All the related party transactions executed
by the Company during the year were in the ordinary course of business, on arm's length
basis and in compliance with the applicable provisions of the Companies Act, 2013 and the
SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015. Omnibus approval
of Audit Committee is obtained at the beginning of the financial year for the related
party transactions which are foreseen and repetitive in nature. A statement of all Related
Party Transactions is placed before the Audit Committee for its review on a quarterly
basis, specifying the nature, value and terms and conditions of the transactions.
None of the related party transaction entered during the financial year fall under the
scope of section 188(1) of the Companies Act. Accordingly, the disclosure of related party
transactions as required under section 134(3) (h) of the Companies Act, 2013 in Form AOC-2
is not applicable to the Company and hence does not form part of this report. The details
of the related party transactions entered during the year are given in the financial
statements of the Company.
FINANCE
The Company has neither invited nor held any fixed deposits. There were no overdue /
unclaimed deposits as on 31st March, 2024. During the year under review, the Company made
payment, net of credits, aggregating to Rs. 7,943 Lakh by way of Central, State and local
sales taxes and duties as against Rs. 6,985 Lakh in the previous year.
SEGMENT WISE REPORTING
The segment wise information for watches and other activities are provided in the Notes
to the Accounts.
LISTING
The Equity Shares of the Company are listed on the BSE Ltd. The annual listing fee for
the financial year 2024-25 has been paid to the Exchange.
INTERNAL FINANCIAL CONTROL SYSTEMS AND THEIR ADEQUACY
The Company has put in place adequate internal control systems, commensurate with size,
scale and complexity of Company's operations to ensure compliance with policies and
procedures. The Company has also adopted policies and procedures for ensuring the orderly
and efficient conduct of its business, safeguarding of its assets, the prevention and
detection of frauds and errors, the accuracy and completeness of the accounting records,
and the timely preparation of reliable financial disclosures.
The internal control mechanism comprises a well-defined organization, which undertakes
time bound audits and reports its findings to the Audit Committee, documents policy
guidelines and determines authority levels and processes. The Audit Committee regularly
reviews the systems and operations to ensure their effectiveness and implementation. The
Internal Auditors and Statutory Auditors regularly attend Audit Committee meetings and
convey their views on the adequacy of internal control systems as well as financial
disclosures. The Audit Committee is briefed about the corrective actions taken by the
management on the audit observations. The Audit scope is regularly reviewed by the Audit
Committee for enhancement/ modification of scope and coverage of specific areas. The
Statutory Auditors review the internal financial controls periodically.
AUDITORS AND AUDITORS' REPORT a. Statutory Auditors
M/s Deloitte Haskins & Sells LLP, Chartered Accountants (Firm Registration No.
117366W/W-100018), have been appointed as the Statutory Auditors of the Company by the
shareholders in their 34th annual general meeting, to hold office for the second term of 5
years from the conclusion of 34th Annual General Meeting till the conclusion of 39th
Annual General Meeting.
During the year under review, the Auditors had not reported any matter under Section
143 (12) of the Act, therefore no detail is required to be disclosed under Section 134
(3)(ca) of the Act.
The Report given by M/s Deloitte Haskins & Sells LLP, Statutory Auditors on the
financial statement of the Company for the year 2023-24 is part of the Annual Report.
There has been no qualification, reservation or adverse remark or disclaimer in their
Report.
b. Secretarial Auditors and Secretarial Audit Report
M/s NKJ and Associates, Company Secretaries (Certificate of Practice No. 5233) have
carried out the Secretarial Audit of the Company for the financial year 2023-24. The
Report given by the Secretarial Auditors is annexed as Annexure A and forms
integral part of this Report. There has been no qualification, reservation or adverse
remark or disclaimer in their Report. They have undertaken the audit considering all the
applicable compliances as per the Securities and Exchange Board of India Regulations and
Circulars/Guidelines issued thereunder. The Annual Secretarial Compliance Report issued by
the Secretarial Auditors has been submitted to the Stock Exchanges within 60 days of the
end of the Financial Year.
During the year under review, the Secretarial Auditors had not reported any matter
under Section 143 (12) of the Act, therefore no detail is required to be disclosed under
Section 134 (3)(ca) of the Act.
In terms of Section 204 of the Companies Act, 2013, the Audit Committee recommended,
and the Board of Directors appointed M/s NKJ & Associates, Company Secretaries
(Certificate of Practice No. 5233) as the Secretarial Auditors of the Company for the
financial year 2024-25. The Company has received their consent for appointment.
HUMAN RESOURCES
Our experienced, talented and motivated manpower is our key to successful operations
and achieving our growth plans. We are committed to hiring and retaining the best talent.
Our efforts and initiatives are driven towards promoting a collaborative, transparent and
participative organization culture, and rewarding individual contribution and innovation.
Growth and development of the manpower is a regular focus area and we will continue to
invest in this. We regularly organise training programmes to sharpen employee skills and
conduct employee engagement activities to keep the employees fully motivated and engaged.
We provide good work culture and regular growth opportunities to our employees which is
the main reason for low attrition rate. Our succession planning roadmap for critical roles
at the senior leadership ensures seamless availability of competent talent.
Our policies are driven towards the culture of performance and meritocracy at all
levels of the organisation. Smart KRAs and KPIs are agreed in the beginning of the year in
line with the Company's growth strategy and plan. The goals and objectives are defined and
tracked in an online performance management system. Performance appraisals are also linked
with these smart goals and objectives. During the year under review, an employee
engagement survey was conducted through an external professional firm to take anonymous
feedback of employees from across the organisation about the policies, practices, work
culture and environment, collaboration, strategy etc. and the response was very
encouraging. The Company has also undertaken other measures including identification of
high potential employee, successors, key roles to drive special initiatives for such
resources. An external salary benchmarking exercise was also undertaken to identify the
gaps, if any, between the salary levels in the company and other companies in similar
industry. As on 31st March, 2024, our team consists of 335 very efficient and
dedicated employees across the country.
SIGNIFICANT CHANGE IN KEY FINANCIAL RATIOS
The Net Profit Margin was at 5% for the financial year ended March 2024 as compared to
12.1% for the previous financial year. The ratio has reduced by 59% mainly due to change
in deferred tax (deferred tax expense recognised in current year as compared to deferred
tax income in previous year) and higher marketing and sales promotion partially offset by
higher sales/business performance.
The Operating Profit Margin of the Company was at 8% for the financial year ended March
31, 2024 as compared to 10% for the previous financial year. The interest coverage ratio
was at 8.25 for the financial year ended March 31, 2024 as compared to 6.58 for the
previous financial year.
The ratio has improved by 25% due to reduction of interest expense on account of
repayment of borrowings during the year.
The current ratio was at 1.85 for the financial year ended March 31, 2024 as compared
to 1.47 for the previous financial year. The ratio has improved by 26% on account of
increase in inventory as compared to previous year on account of introduction of new
product during the year, and also increase in cash and cash equivalent.
The Debt Equity ratio was at 0.02 for the financial year ended March 31, 2024 as
compared to 0.41 for the previous financial year. The ratio has improved by 95% mainly due
to repayment of borrowings through cash generated from operations during the year.
The Debtors turnover ratio was at 8.09 for the financial year ended March 31, 2024 as
compared to 7.6 for the previous financial year. The Inventory turnover ratio was at 2.41
for the financial year ended March 31, 2024 as compared to 2.91 for the previous financial
year.
The return on net worth has reduced to 26% from 77% due to change in deferred tax
(deferred tax expense recognised in current year as compared to deferred tax income in
previous year).
SECRETARIAL STANDARDS
The Directors state that applicable secretarial standards, i.e. SS-1 and SS-2, relating
to Meetings of the Board of Directors' and General Meetings', respectively,
have been duly followed by the Company.
MATERIAL CHANGES
There have been no material changes and commitments affecting the financial position of
the Company that occurred between the end of the financial year and the date of Directors'
Report of the Company i.e. May 28, 2024.
Further, there were no significant or material orders passed by the regulators or
courts or tribunals impacting the going concern status and company's operations in future.
EXTRACT OF ANNUAL RETURN
Pursuant to Section 92(3) read with Section 134 (3)(a) of the Act, the Annual Return as
on March 31, 2024 is available at the web link - https://
www.timexindia.com/pdf/Timex_Draft%20Annual_Return%202023-24.pdf
CORPORATE GOVERNANCE
As per Regulation 34(3) of the SEBI (Listing Obligations and Disclosure Requirements)
Regulations 2015, a separate section on Corporate Governance together with a certificate
from the practicing Company Secretary confirming compliance is set out in the Annexure
forming part of this report.
BUSINESS RESPONSIBILITY AND SUSTAINABILITY REPORT
As required under Regulation 34 of the Listing Regulations, the Business Responsibility
& Sustainability Report is provided in a separate section and forms part of the Annual
Report.
CONSERVATION OF ENERGY
The information on conservation of energy, technology absorption and foreign exchange
earnings and outgo, as required to be disclosed under Section 134 (3)(m) of the Companies
Act, 2013 read with Rule 8 of the Companies (Accounts) Rules, 2014, is provided in Annexure
B to this Report forming an integral part of this report.
DEMATERIALISATION
The equity shares of the Company are being compulsorily traded in dematerialized form.
As on 31st March 2024, 25,145 shareholders representing 97.70% of the Equity Share Capital
are holding shares in dematerialized form.
COST RECORDS
Maintenance of cost records as specified by the Central Government under Section 148(1)
of the Companies Act, 2013, is not applicable on the Company.
PREVENTION OF SEXUAL HARASSMENT AT WORKPLACE
The Company has zero tolerance towards sexual harassment at the workplace and has
formed Internal Committees at Baddi Plant, Corporate Office, warehouse and all regional
offices prevention and prohibition of sexual harassment and redressal against complaints
of sexual harassment of women at the workplace as per Sexual Harassment of Women at
Workplace (Prevention, Prohibition And Redressal) Act, 2013 read with Sexual Harassment of
Women at Workplace (Prevention, Prohibition And Redressal) Rules, 2013. These Committees
have the power/jurisdiction to deal with complaints of sexual harassment of women as per
the rules specified therein. All the employees (permanent, contractual, temporary,
trainees) are covered under this policy.
During the financial year 2023-24, no such complaint was received across the
organisation. Also, there was no pending complaints either at the beginning or at end of
the financial year.
During the year, the Company has complied with the provisions of Sexual Harassment of
Women at Workplace (Prevention, Prohibition And Redressal) Act, 2013 read with Sexual
Harassment of Women at Workplace (Prevention, Prohibition And Redressal) Rules, 2013 and
has formed necessary committees at all locations.
APPLICATION UNDER INSOLVENCY AND BANKRUPTCY CODE, 2016
The Company has not made any application under the Insolvency and Bankruptcy Code, 2016
during the financial year 2023-24.
DETAILS OF DIFFERENCE BETWEEN AMOUNT OF THE VALUATION DONE AT THE TIME OF ONE TIME
SETTLEMENT AND THE VALUATION DONE WHILE TAKING LOAN FROM THE BANKS OR FINANCIAL
INSTITUTIONS ALONG WITH THE REASONS THEREOF
The Company has not made any such valuation during the financial year 2023-24.
DIRECTORS' RESPONSIBILITY STATEMENT
Pursuant to Section 134(5) of the Companies Act, 2013, the directors to the best of
their knowledge and ability confirm that:-
(a) in the preparation of the annual accounts, the applicable accounting standards have
been followed along with proper explanation relating to material departures;
(b) the directors have selected such accounting policies and applied them consistently
and made judgments and estimates that are reasonable and prudent so as to give a true and
fair view of the state of affairs of the company at the end of the financial year and of
the profit of company for that period;
(c) the directors have taken proper and sufficient care for the maintenance of adequate
accounting records in accordance with the provisions of this Act for safeguarding the
assets of the company and for preventing and detecting fraud and other irregularities;
(d) the directors have prepared the annual accounts on a going concern basis;
(e) the directors have laid down proper internal financial controls to be followed by
the Company and that such internal financial controls are adequate and were operating
effectively and;
(f) The directors have devised proper systems to ensure compliance with the provisions
of all applicable laws and that such systems were adequate and operating effectively.
CAUTIONARY STATEMENT
Statements in the Board's Report and the Management Discussion & Analysis Report
describing the Company's objectives, expectations or forecasts may be forward looking
within the meaning of applicable laws. Actual results may differ materially from those
expressed in the statement. Important factors that could influence the Company's
operations include global and domestic demand and supply conditions affecting selling
prices, raw material availability and prices, changes in government regulations, tax laws,
economic developments within the country and other factors such as litigation and
industrial relations.
ACKNOWLEDGEMENTS
The Directors wish to place on record their appreciation for the support and
cooperation, which the Company continues to receive from its customers, the watch trade,
the New Okhla Industrial Development Authority, the Governments of Uttar Pradesh and
Himachal Pradesh, the Banks / Financial Institutions and other stakeholders such as -
shareholders, customers and suppliers, among others, and its employees. The Directors also
commend the continuing commitment and dedication of the employees at all levels, which has
been critical for the Company's success. The Directors look forward to their continued
support in future.
For and on behalf of the Board of Directors
Sd/-David Thomas Payne Chairman
DIN: 07504820
Place: Connecticut, USA
Date: May 28, 2024