Amir Chand Jagdish Kumar (Exports) is a processor
and exporter of basmati rice and other FMCG products in India. The company
operates fully integrated operations across the basmati rice value chain,
including procurement, storage, processing, marketing, and sales.
The product portfolio is broadly divided into two
segments, Rice and FMCG staples. The rice segment includes basmati rice along
with other specialty varieties such as kolam rice, sona masuri, idli rice, and
ponni rice. Basmati rice, known for its distinctive aroma and long grains, is
positioned as a premium offering and remains one of the most valued rice
varieties. Products within this segment are further classified into premium,
medium, value, and HORECA categories based on grain quality...
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