Cello World
is a prominent player in the consumerware market in India with presence in the
consumer houseware, writing instruments and stationery, moulded furniture and
allied products and consumer glassware categories. Although the company was
incorporated only in 2018, its erstwhile promoter late Ghisulal Dhanraj Rathod,
father of two of its promoters, Pradeep Ghisulal Rathod and Pankaj Ghisulal
Rathod, was associated with Cello Plastic Industrial Works (CPIW) and the Cello
brand since 1962. Promoters (through their family) have since diversified its
product range and brand portfolio over the last six decades.
CPIW was a
partnership firm formed in 1958. While in the past CPIW was engaged in the
business of manufacturing and dealing o...
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