Wakefit Innovations is a direct-to-consumer (D2C) home and sleep
solutions company, best known for its high-quality and affordable range of
mattresses, furniture, and home decor products.
The company initially gained popularity with its memory foam
mattresses sold directly to customers online, eliminating middlemen and
offering competitive prices. Over time, Wakefit expanded its portfolio to
include pillows, beds, sofas, study tables, wardrobes, and other furniture
items, catering to the evolving needs of modern Indian homes.
The company sells its products through a comprehensive
omni-channel strategy that integrates both its own channels and external
channels, enabling it to reach customers in more than...
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